Home » TOURISM NEWS » Wellness Travel Launches South Reset Retreat: A Unique East Coast-to-South Wellness Journey, All You Need To Know
Published on
February 16, 2026
The Wellness Travel is introducing its first signature retreat, South Reset, which will establish new benchmarks for wellness tourism. The company offers an original road-trip wellness experience that enables travellers from the East Coast to reach the Southern United States through a journey that helps them disconnect from technology while achieving personal discovery and revitalisation. South Reset delivers an innovative approach to wellness, which combines scenic drives with designated wellness locations to create a natural environment for guests to improve their health.
Introducing South Reset: A Mindful, Curated Road Trip
South Reset is more than just a road trip; it’s an immersive retreat aimed at individuals seeking to slow down and reset their mental and physical health. The retreat is structured around The Wellness Travel’s three pillars: Reset, Rejuvenate, Restore, providing participants with an opportunity to unwind and reconnect with themselves during their journey. Travellers will experience the soothing combination of mindfulness practices, light physical activity, and personal reflection time at each stop on the itinerary.
What Participants Can Expect on the Retreat
The South Reset experience is designed to be supportive and intentionally paced, allowing travellers to experience personal growth without feeling rushed. The curated road-trip itinerary features planned wellness stops at scenic locations, where participants will engage in activities such as journaling, mindfulness sessions, and outdoor exercises. The itinerary encourages self-reflection, helping participants connect with their deeper personal goals and emotions.
Some of the key features of the retreat include:
Daily wellness time blocks for journaling and personal reflectionGuided mindfulness practices to encourage mental clarityLight movement sessions like stretching and walking, designed to fit the scheduleHealthy, simple meals, including the option to incorporate bone broth as a travel-friendly nourishment ritual.A Focus on Nourishment and Simplicity
One of the key components of the South Reset retreat is the nourishment ritual, which incorporates bone broth as a comfort-focused, easy-to-prepare option during the trip. The broth is intended as a grounding, soothing drink that participants can consume at any time during their day, whether as a morning or evening beverage. Along with simple meal structures focused on balance and ease, the retreat helps ensure participants stay nourished throughout their journey, without overwhelming their schedules.
The Wellness Travel’s Brand Vision
This new retreat is in line with The Wellness Travel’s vision of offering unique, purposeful travel experiences that allow individuals to reconnect with their inner selves and nature. Founder Oliwia Szczekot has long championed the idea of integrating wellness into travel, with the belief that travel should be as much about rejuvenating the mind and body as it is about exploring new destinations. Through retreats like South Reset, The Wellness Travel aims to cater to a growing market of wellness-conscious travellers seeking transformative, mindful getaways.
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Wellness Tourism: A Growing Trend in 2026
Wellness tourism has seen a surge in demand, with many people now prioritising mental and physical well-being during their holidays. The wellness retreat market is expected to grow significantly in the coming years, as more travellers seek restorative and reflective experiences during their trips. According to Global Wellness Institute, the wellness tourism market was valued at over USD 1 trillion in 2025 and continues to rise. This growth trend reflects the growing desire for travel that not only provides relaxation but also offers personal development and health benefits.
By introducing South Reset, The Wellness Travel is tapping into this rising trend of wellness-driven travel, offering a road trip that is as much about reflection and relaxation as it is about exploring new destinations. This innovative concept allows travellers to rejuvenate through nature, mindful activities, and simple routines, providing a fresh approach to wellness holidays.
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A New Way to Experience Wellness Through Travel
The launch of South Reset by The Wellness Travel represents a significant step in the evolution of wellness tourism. By offering a curated road trip experience designed to unplug and recharge, the retreat invites travellers to step off the beaten path and connect with themselves and nature. The success of this retreat could spark similar future initiatives, catering to a growing market of travellers seeking balance, self-discovery, and well-being while on the move.
As the wellness tourism sector continues to grow, South Reset serves as a premier demonstration of how travel creates benefits for both mental and physical health. The retreat offers an ideal opportunity for those who wish to experience a meaningful journey during the year 2026 to reset their lives and restore their energy.
