Brazil Food Supplement Market Size
Market Size and Growth
Brazil Food Supplement Market reached US$ 6,542.69 million in 2023 and is expected to reach US$ 8,512.69 million by 2027, growing with a CAGR of 7.02% during the forecast period 2024-2027.
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As health-conscious habits continue to rise among Brazilians in today’s fast-paced lifestyle, the food supplement sector is not just expanding it’s reshaping daily wellness routines. In 2025, vitamin C gumm!es supporting immunity to post-workout protein shakes, supplements are increasingly becoming part of everyday life. Let’s explore the regional trends, key growth drivers, and what makes this market so dynamic.
Brazil: Recent Industry Developments
✅ February 2026: Natura &Co expanded its plant-based supplement line, focusing on immune-boosting nutraceuticals for urban consumers.
✅ January 2026: Brazilian Ministry of Health updated regulations for d!etary supplement labeling and quality control.
✅ December 2025: Amway Brazil launched fortified multivitamin supplements targeting senior health and wellness.
Major Top Key Players:
Sanavita, Nutrify, Farmoquímica SA, Integralmedica Nutritional Supplements, Probiotica Laboratorios Ltda., Aché Laboratórios Farmacêuticos SA, Schraibmann Laboratory, Apsen Farmacêutica, Laboratório Catarinense LTDA, Tiaraju Group, and Vitafor
Key Developments:
Feb 2026
USA: Launch of plant-based protein supplements targeting vegan consumers.
Japan: Introduction of cognitive health-focused nutraceuticals for aging population.
Europe: Regulatory approval for fortified vitamin D gumm!es across EU markets.
Jan 2026
USA: Strategic partnerships between supplement brands and e-commerce platforms for wider distribution.
Japan: Rising demand for immune-boosting supplements amid seasonal health concerns.
Europe: Growth in personalized nutrition services integrating AI-based health assessments.
Dec 2025
USA: Increased investment in clean-label and organic d!etary supplements.
Japan: Launch of joint ventures for sports nutrition and recovery-focused supplements.
Europe: Expansion of subscription-based supplement delivery services to meet consumer convenience trends.
Growth Forecast Projected:
The Brazil Food Supplement Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.
Latest Mergers & Acquisitions (M&A)
• Fevara PLC agreed to acquire Brazil’s Macal, a leading provider of livestock mineral supplements, marking its entry into the Brazilian supplement market (transaction announced December 2025).
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Key Segmentations:
• By Ingredient: Vitamins dominate with 30% share, driven by rising immunity and wellness trends; Botanicals & Minerals contribute 25%, supported by natural and functional supplement adoption.
• By Dosage Form: Tablets & Capsules lead 40%, favored for convenience and shelf life; Powder & Liquid forms hold 20% each, growing with sports nutrition and functional beverages.
• By Application: Gastrointestinal Health (15%) and Immunity/Respiratory (18%) are top applications, driven by preventive healthcare; Skin-Hair-Nails and Brain/Mental Health account for ~12%, reflecting beauty & cognitive wellness trends.
• By Age: Adults dominate with 55% market share, fueled by lifestyle health awareness; Seniors (20%) and Children (15%) follow, reflecting targeted supplementation.
• By Distribution Channel: Pharmacies & Drug Stores lead with 35%, Supermarkets/Hypermarkets ~25%, and Online Retailers 20%, driven by convenience and growing e-commerce adoption.
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Growth Drivers
✅ Rising Health Consciousness and Preventive Care: Brazilians are ditching reactive medicine for proactive boosts. With 70% of consumers seeking supplements for better well-being, awareness of chronic issues like obesity (projected to affect 48% of adults by 2044) is pushing demand for vitamins, minerals, and immunity products. Picture busy professionals in São Paulo grabbing multivitamins to combat stress it’s everyday now.
✅ Aging Population and Lifestyle Shifts: Brazil’s seniors are growing (expected to double by 2050), craving bone-health and cognitive aids. Add in fitness crazes with gyms like Smart Fit expanding to over 700 locations and protein supplements are flying off shelves for muscle recovery and weight management.
✅ E-Commerce and Digital Boom: Online sales jumped 30% recently, thanks to platforms like Amazon and local apps. With 188 million internet users, influencers on Instagram and TikTok are turning supplements into must-haves. No more trekking to pharmacies-deliveries make it effortless.
✅ Regulatory Support and Innovation: ANVISA’s approvals for natural ingredients build trust, while innovations like gumm!es and krill oil keep things fresh. Cultural ties to herbal remedies (think Amazonian plants) blend tradition with modern science.
✅ Vegetarian Trends and Sustainability: More Brazilians are going plant-based, spiking demand for natural, clean-label products. This aligns with global shifts, making Brazil a hotspot for eco-friendly supplements.
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