The femtech sector, comprised of products, software, devices, and services specifically designed to address women’s health and wellness needs, continues to gain momentum as technology reshapes how consumers approach personal wellness. From connected health trackers to AI-driven personalization tools, the integration of machine learning and real-time biometric data is redefining product development in categories that were once considered static or purely consumer discretionary.
Shares of Femto Technologies (OTCQB: FMTOF) are moving higher Tuesday after the company announced the official U.S. launch of Sensera, its flagship tech-enabled intimacy and wellness device. The product is now available for purchase through senserawellness.com, powered by Shopify, with a retail price of $299 for the starter kit.
According to the company, Sensera incorporates Femto’s proprietary patented Smart Release System, or SRS, designed to dynamically adapt to each user’s preferences over time. The system leverages integrated real-time physiological metrics such as heart rate and muscular activity to fine-tune performance and deliver a personalized experience. Management describes the launch as a step forward in connected wellness technology, aimed at creating data-informed user experiences.
At the core of Sensera is the Smart Release System, which works in conjunction with a dedicated iOS application. Through the app, users can create customized programs while the device’s machine-learning algorithms and advanced AI capabilities continuously refine performance based on ongoing interaction. Femto says this adaptive functionality allows the product to evolve with the user, enhancing personalization through repeated use.
Chief Executive Officer Yftah Ben Yaackov said the launch represents a milestone in the company’s strategy to redefine the intersection of technology and personal wellness. He noted that Sensera reflects Femto’s broader vision of building an ecosystem of intelligent, user-centered products designed to integrate data science with health-focused design.
The company also highlighted that Sensera was recognized as a CES Innovation Awards 2025 Honoree in the Artificial Intelligence category, underscoring its positioning within the emerging AI-driven consumer wellness space.
Femto Technologies is a publicly traded technology company focused on advancements in the femtech and wellness industries. Its strategy centers on developing smart devices and integrated products that combine connectivity, machine learning, and personalized user experiences.
Shares of FMTOF are up 29.0% to $0.55 in Tuesday afternoon trading as investors react to the U.S. product launch and expansion into the consumer market.
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