Planet Fitness: sometimes it’s a gym buddy, sometimes it’s Flavor Flav.
In new social content, the cultural icon surprises everyday gym members mid-workout, stepping in as their real-life hype man and turning routine reps into sharable moments.
To bring the idea to life, the brand tapped creative agency Movers+Shakers on a social-first concept designed to spark cultural conversation beyond fitness and reinforce its non-intimidating, judgement free environment. Rather than following a strict script, Flav offered gym goers spontaneous, authentic encouragement, playful commentary and unmistakably Flavor Flav reactions captured in real-time.
The first piece of content is live on TikTok and Instagram, with behind-the-scenes footage to follow.
