Vegan Supplements Market Size
The vegan supplements market is attracting significant attention as consumers increasingly seek plant-based alternatives to support their health and wellness. With a growing focus on sustainability and personalized nutrition, this sector is poised for substantial expansion throughout the coming years. Let’s explore the market’s size projections, leading players, key growth drivers, emerging trends, and segmentation details to understand its evolving landscape.
Projected Expansion and Market Size of Vegan Supplements Through 2030
The vegan supplements industry is anticipated to experience robust growth, reaching a market size of $18.04 billion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of 9.9% during the forecast period. Several factors are expected to contribute to this rise, including a heightened focus on personalized nutrition plans, increased investment in plant-based ingredient research and development, and the broadening reach of online supplement sales. Additionally, consumers’ growing preference for sustainable products and stricter regulations on supplement labeling are boosting market momentum. Key trends shaping the future of this market include surging demand for plant-based nutritional supplements, wider acceptance of clean-label vegan products, greater utilization of algae- and fermentation-derived ingredients, expansion of tailored vegan supplement options, and an intensified focus on allergen-free formulations.
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Key Players Driving the Vegan Supplements Market Forward
The vegan supplements market features a number of influential companies that are actively shaping its growth and innovation. Prominent players include Aloha Inc., Amway Corp., Deva Nutrition LLC, DuPont Inc., HTC Health Ltd., Jarrow Formulas Inc., Nestlé S.A., Nutrazee, Kerry Group plc, Danone S.A., Bhu Foods, Vitamin Energy LLC, Solgar Inc., NOW Foods Pvt. Ltd., Natrol LLC, Garden of Life LLC, Pure Encapsulations LLC, Orgenetics Inc., Ora Organic Inc., Nutrazee Inc., Aloha Technology Private Limited, NuGo Nutrition LLC, One Brands LLC, G&G Vitamins Ltd., Glanbia plc, and Herbalife Nutrition Ltd.
One notable collaboration occurred in September 2023 when Nordic Naturals, a Norwegian supplement producer, partnered with Sam’s Club, a US-based retailer, to enhance the availability of its premium s including new vegan options. This partnership aims to improve consumers’ access to plant-based health products and reflects Nordic Naturals’ dedication to sustainable nutrition, aligning with the rising demand for vegan supplements in the American market.
Emerging Trends Boosting Growth in the Vegan Supplements Industry
Companies within this sector are increasingly focused on delivering innovative products that cater to specific health needs while maintaining vegan and clean-label standards. An example is the development of vegan menopause supplements designed to support women naturally through hormonal changes without relying on animal-derived components or synthetic additives.
For instance, in October 2025, Dr. Vegan, a UK-based plant-based supplement provider, launched its menopause support product MenoFriend in 53 Waitrose stores and via online channels. This supplement offers a natural, vegan-friendly option for easing menopause symptoms and underscores the brand’s commitment to transparency and clean formulations. The product’s retail expansion highlights growing consumer interest in accessible, plant-based wellness solutions tailored to women’s health.
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How the Vegan Supplements Market is Divided by Product, Form, and Distribution
The vegan supplements market is categorized into several segments for better market understanding:
1) By Product Type: Minerals, Vitamins, Protein, Other Products
2) By Form: Powder, Liquid, Capsules, Bars, Other Forms
3) By Distribution Channel: Hypermarkets and Supermarkets, Convenience Stores, Drug Stores and Pharmacies, Health and Wellness Stores, Online Retailing, Other Distribution Channels
Further breakdowns include:
– Minerals such as Calcium, Iron, Magnesium, Zinc, and Potassium
– Vitamins including Vitamin B12, Vitamin D, Vitamin C, Vitamin E, and Multivitamins
– Protein types like Pea Protein, Rice Protein, Hemp Protein, and Soy Protein
– Other products such as Omega-3 Fatty Acids, Probiotics, Herbal Supplements, and Amino Acids
These segments reflect the diverse range of vegan supplement offerings available to meet various consumer preferences and nutritional requirements.
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This release was published on openPR.
