Cardi B is officially stepping into the beauty space, and she’s doing it on her own terms. The Grammy-winning superstar revealed that her long-awaited haircare brand, Grow Good Beauty, is finally on the way. And yes, this is the project she’s been quietly perfecting for years.
The announcement came via Instagram Stories, where the rapper teased behind-the-scenes footage and gave fans a glimpse into what’s been brewing. “Today, I’m gonna preview something that I’ve been working on for the past three years. I’m excited, this is my baby, and it is something that is very highly requested,” she shared before unveiling the first look at Grow Good Beauty. She made it clear this wasn’t about her new album, “Am I the Drama?” This was personal.
© Getty Images for TikTokCardi B has built her empire by staying authentic, from music to fashion.
From Bronx Roots to Beauty Founder
For Cardi, born Belcalis Almanzar, this isn’t just another celebrity beauty brand. It’s a reflection of her lived experience. “This is Belcalis, Bronx girl, mother of four,” she said, underscoring that Grow Good Beauty is rooted in who she really is.
The story actually dates back to 2023, when Cardi posted a clip showing off her long, natural hair. According to the rapper, it took nearly seven years to grow. “I’m not going to tell you what I’m using on it [my hair] because I have to test it out myself first,” she explained at the time, hinting that something bigger was in development.
That something turned out to be Grow Good Beauty. She has openly discussed how her relationship with her natural hair evolved. Growing up, she didn’t always embrace it. Like many Black and Brown women, she struggled with texture acceptance and beauty standards. Over the years, that changed. Now, self-acceptance is baked into her brand DNA.
Cardi B’s Natural Hair Routine Has Always Been Serious
Anyone who follows Cardi knows she loves a wig moment for red carpets and music videos. But behind the glam, she is strict about protecting her real hair. She avoids excessive chemical processing and flat iron heat, prioritizing growth and moisture.
© Cardi BCardi B’s Natural Hair Routine
In 2022, she posted a video showing off her length and shine after styling. “My hair. No tape-ins,” she captioned confidently, shutting down speculation about extensions.
© Cardi BIn 2022, she posted a video showing off her length and shine after styling.
Even before Grow Good Beauty became official, she was sharing DIY haircare secrets. Back in 2020, she gave followers a full tutorial on her homemade hair mask, inspired by her Dominican roots. “This is avocado in the bowl, and I just finished putting the argan oil in,” she explained. She added mayonnaise, castor oil, olive oil, egg, honey, and avocado oil, blending everything into a smoother mixture. “It’s really hard to take avocado chunks off your head,” she joked while demonstrating the process.
While showing off her texture, she clarified misconceptions about her hair. “This is really how my hair is – this is my hair texture. My daughter’s hair is curly, but mine doesn’t get curly at all; it’s just straight like this, but I still need moisture.” Her philosophy was simple and direct: “All the good things that you put in your body, you gotta put in your hair.”
© Cardi BBack in 2020, she gave followers a full tutorial on her homemade hair mask, inspired by her Dominican roots.
Shutting Down Hair Myths and Redefining Representation
In 2021, Cardi revealed she was already working on a haircare line after receiving negative comments about her natural hair. Critics questioned her length and texture, prompting her to address deeper issues around race and identity.
She explained that being Hispanic or Latina does not mean having one specific hair type. Nationality, race, and ethnicity are not interchangeable. Especially in Caribbean Latin countries, hair textures and features are incredibly diverse.
© Cardi B
She explained that being Hispanic or Latina does not mean having one specific hair type
Cardi trademarked her upcoming line and doubled down on her goal: helping fans maintain healthy, beautiful hair without shame or confusion about their identity.
What to Expect From Grow Good Beauty
The full product lineup remains under wraps, but the intention is clear. Grow Good Beauty is positioned as a haircare brand focused on growth, moisture, and embracing natural texture. It’s also deeply personal.
© iamcardibGrow Good Beauty is positioned as a haircare brand focused on growth, moisture, and embracing natural texture. It’s also deeply personal.
Cardi B has built her empire by staying authentic, from music to fashion. With Grow Good Beauty, she’s entering the competitive haircare market armed with credibility. She’s shown her real hair, shared her real routines, and addressed real conversations about representation.
Celebrity beauty brands are everywhere, but Cardi’s angle is different. This isn’t just branding. It’s a seven-year hair growth journey, three years of product testing, and a Bronx-born perspective entering the beauty industry with purpose.
