Color brand Gxve Beauty has closed after four years in business.WHO: Gwen Stefani’s Gxve Beauty, a makeup line that included Stefani’s signature red lipstick, launched in 2022 with a full Sephora rollout. The brand was developed with the founders of marketing firm Blended Strategy Group, Allison Statter, and Sherry Jhawar, and backed by VC firm New Theory Ventures. The products were made with clean, vegan, cruelty-free formulations, including lipsticks, eyeshadow quads, and brow pencils, priced between $21 and $48.DETAILS:Gxve Beauty has shut down.The Gxve Beauty website had been pulled down, and its Instagram and TikTok accounts are no longer publicly available.Sephora confirmed that it stopped selling the brand at the beginning of 2026.
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