Major Category Debut: Nutiva is entering the supplement aisle for the first time with an organic collagen and softgel line, launching summer 2026.Packaging Refresh: The brand will be unveiling a modern redesign for its best-selling Coconut Aminos.Innovation Sneak Peek: Expo West attendees will get an exclusive first look at future launches, reimagined product formats, expanded Super Seed varieties, and new Baking solutions.
Grand Junction, CO – February 20, 2026 – Nutiva, the pioneer of organic foods that nurture people and the planet, is heading into Natural Products Expo West 2026 with a bold expansion into an entirely new category: supplements. The brand is set to debut its organic collagen and softgel line, unveil a new look and feel for its best-selling Coconut Aminos, and offer a first look at several upcoming culinary innovations slated to launch later this year. Attendees are invited to visit booth #1022 in the North Hall to sample Nutiva’s latest offerings, view the packaging refresh, and receive a sneak peek at what’s to come.
Cleaning Up the Supplement Aisle
Known for its unwavering commitment to high-quality, sustainable nutrition, Nutiva is entering the supplement category with three USDA-Certified Organic collagen powders and two softgel offerings, each formulated with clinically proven ingredients:
Organic Pure Collagen Peptides: Made with grass-fed, pasture-raised bovine collagen peptides to support healthy hair, skin, nails, and joints, delivering 10g of unflavored, easily dissolvable collagen per serving.Organic Collagen + Energy: Features a blend of grass-fed, pasture-raised bovine collagen peptides, plus organic MCT powder to support glow and sustain energy.Organic Collagen + Gut Health: A blend of grass-fed, pasture-raised bovine collagen, inulin, post-biotics, and Vitamin C, offering a microbiome-nourishing boost to skin, hair, joint, and digestive health.Hair Care Softgels: Formulated with Borage Oil, Vitamin K2, D, E, and Organic Keranat Oil™ to stimulate hair growth, prevent hair loss, and improve volume.Skin Care Softgels: Made with Vitamin E, Borage Oil, and Lipowheat™, to boost radiance and smooth wrinkles.
Nutiva’s strategic breakthrough into this space challenges industry norms. While others navigate artificial ingredients and efficacy concerns, Nutiva applied decades of ethical sourcing and ingredient integrity to create a groundbreaking product. Expected to launch on Amazon this summer, the new collagen powders and softgels are inspiring a renewed approach to functional health – offering accessible, trusted, high-quality supplements that make it simpler for individuals to nourish themselves both inside and out.
Refreshed Packaging for Best-Selling Coconut Aminos
In response to a surging demand for global flavors and clean-label condiments, Nutiva is showcasing a refreshed look for its fan-favorite Coconut Aminos. As Innova Market Insights* reveal that half of consumers view mealtime as a personal, expressive opportunity for flavor exploration, the new, elevated packaging is anticipated to pop on shelves and capture this spirit. It’s thoughtfully designed to highlight the product’s presence as a premier soy-free, gluten-free, and non-GMO swap for soy sauce made with 72% less sodium than the leading brand.
While the reimagined look is fresh, modern, and synergistic with Nutiva’s brand identity, the beloved formulas across all flavors remain unchanged.
Organic Coconut Aminos, Original: A savory, slightly sweet soy sauce alternative for stir-fries, marinades, dipping sauces, and more.Organic Spicy Coconut Aminos: Combines sweet, umami, and spicy flavors to add heat and depth to Asian-inspired meals.Organic Teriyaki Coconut Aminos: A blend of organic spices and sea salt, this sweet, tangy sauce contains 54% less sodium than the leading Teriyaki sauce and is perfect for brushing onto meats, veggies, or plant-based proteins.Organic Garlic Coconut Aminos: Crafted to enhance dishes with bold flavor, this rich, savory garlic sauce is made with 68% less sodium than the leading garlic stir-fry.
Redefining the Modern Pantry: A Sneak Peek at Future Innovation
Beyond its supplement debut, Nutiva is pulling back the curtain on a robust pipeline of culinary expansions designed to meet consumer demand for functional nutrition and kitchen convenience.
Convenient New Format: Appealing to consumers seeking elevated, better-for-you staples, Nutiva will unveil mockups of its Asian Sauces in a new squeeze bottle format.Super Seed Expansion: Intended to make integrating nutrient density into daily meals easier than ever, the brand will showcase an expansion of its Super Seed portfolio, including Whole Flax Seed, Ground Flax Seed, and Flax Flour.The Evolution of MCT: As the world’s first USDA-Certified Organic MCT Oil, Nutiva will preview the next generation of functional energy. Attendees will get to sample a new single-serve offering that accommodates on-the-go lifestyles.Mindful Baking & Sweetening: Renders of a new Baking and Sweetener line, featuring Coconut Flour and Coconut Flakes that offer health-conscious home chefs healthier alternatives for guilt-free treats, will also be showcased.
“For over twenty five years, Nutiva has been the gold standard for organic culinary nutrition,” said Abby Stickney, Vice President of Marketing at Nutiva. “Now, we’re bridging the gap between nutrition and functional health. By applying our long-standing integrity to the supplement aisle with our new powdered collagen and softgels, and modernizing pantry staples like our Coconut Aminos, we’re building a holistic ecosystem for health-conscious shoppers. As we enter a pivotal year for the brand, we’re proud to offer a roadmap that allows us to meet the consumer at every touchpoint of their day.”
Nutiva’s collagen and softgel line will be launching on Amazon this summer, while the new Coconut Aminos packaging will be rolling out on shelves in the spring. Nutiva’s current product portfolio can be shopped on Amazon and at major retailers nationwide such as Whole Foods Market, Costco, Target, and Walmart, to name a few.
For more information, please visit the link below and to keep up with Nutiva’s innovation throughout the year, follow the brand on Instagram at @nutiva.
About Nutiva
Nutiva is the pioneer of organic foods that nurture people and the planet, while elevating everyday wellness. Hungry for better and on a mission to build a brighter future, Nutiva is committed to globally sourcing better ingredients to create healthy and delicious products. The company crafts a robust portfolio of USDA-Certified Organic and Non-GMO Project Verified food products across culinary oils, sauces, nutrition, and supplement categories. Known for their consistent quality, purity, and flavor, Nutiva’s offerings are minimally processed and derived from traceable ingredients. Nutiva products are available nationwide and in Canada. For more information, visit the link below, or follow the brand on its social channels.
*Innova Market Insights, “Global Flavor Trends 2026,” Jan. 29, 2026.
