“Over time, Cosmoprof has evolved far beyond the dimension of a trade fair, becoming a global platform for dialogue, knowledge exchange, and long-term relationship building,” highlighted Gianpiero Calzolari, President of BolognaFiere. “It is where the global beauty industry meets not only to showcase products and solutions, but to interpret market transformations, anticipate emerging trends, and create connections that generate value throughout the year.”
A global and comprehensive platform
With more than 250,000 expected visitors and over 3,000 exhibitors from 64 countries, Cosmoprof Worldwide Bologna 2026 is completely sold out. The share of new exhibitors — accounting for 37% of the total — confirms the exhibition’s strong ability to attract new players and investments. The event’s international profile remains robust and well balanced: 56% of exhibitors come from European countries, including 20% from Italy, and 44% from non-European markets.
With the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency, the event will once again host buyers delegations from North America, the Middle East and Gulf region, Africa, and Asia-Pacific.
The segmentation into three sectors — Cosmopack, Cosmo Perfumery & Cosmetics (from Thursday 26 to Saturday 28 March 2026) and Cosmo Hair & Nail & Beauty Salon (from Thursday 26 to Sunday 29 March 2026) — enables operators to explore all dimensions of the industry in a comprehensive way.
With more than 600 companies from 37 countries, Cosmopack confirms its position as the leading exhibition for the international cosmetic supply chain, from raw materials to processing technologies, from packaging to full-service solutions.
Visitor-centric experience
Exhibition performance is also reflected in strong attendance indicators and growing international interest. According to the organizers, the Cosmoprof website has recorded a significant increase in new leads, with notable growth from North America (+28%), Europe (+11%), the Middle East (+23%), Asia (+53%), and Africa (+12%). Online ticketing, active since November, also shows a positive trend, with registered visitors already representing more than 150 countries.
Furthermore, the 2026 edition further enhances its focus on the visitor journey, with a project aimed at improving spatial readability and orientation quality. “Being truly visitor-centric means starting from the perspective of professionals who travel to Bologna from all over the world and delivering an efficient, intuitive, and high value-added experience,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof.
According to data from Euromonitor International, the global beauty and personal care market recorded a solid and structural growth trajectory in 2025, exceeding EUR 587 billion in value. Expansion is particularly driven by premium, prestige, and dermocosmetic segments, which show stronger dynamics than the mass market, reflecting consumers’ willingness to invest in high value-added solutions.
![A screenshot shows the Instagram account of a suspect identified only by the surname Kim in the Gangbuk motel murder case, as shared on an online community. [SCREEN CAPTURE]](https://www.vitaminrush.com/wp-content/uploads/2026/02/1771918772_627ad02f-6ea4-4485-bf95-5cb72a6039a6-432x515.jpg "Online frenzy over suspected motel killer turns Instagram account into twisted beauty pageant")
