The growth doesn’t lie. Brain health supplements alone surged 9.7% to $1.48 billion in 2025, making it the second-fastest-growing category in the industry. Add mood and mental health ($1.79 billion) plus healthy sleep ($1.35 billion), and you’re looking at a $4.6 billion market that’s still accelerating.
But here’s what separates winners from wannabes: ingredient selection and clinical backing. Today’s savvy consumers expect supplements that deliver real effects they can feel — not empty promises. They’re moving beyond basic caffeine jolts toward holistic solutions.
This guide breaks down the market dynamics driving explosive growth, from college students to executives seeking a cognitive edge. Learn which branded ingredients are backed by human clinical trials, how to navigate the fragmented landscape and why efficacy trumps everything in this space.
Whether you’re formulating nootropics, stress-busters or sleep aids, this intelligence gives you the competitive advantage to capture your share of this booming market.
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