AIDP and Zinpro have announced a new strategic marketing and sales distribution partnership to develop and expand sales of Zinpro Zinc LG within the North American human dietary supplement market.
“AIDP is known for bringing ingredients to market that respond directly to consumer needs, with a special emphasis on highly bioavailable minerals,” said Mark Thurston, President of AIDP.
Following the success of our novel branded magnesium range, we are excited to introduce the first new zinc compound to enter the US market in decades.
“Zinc offers far more than immune support—it plays key roles in hair growth, skin repair, blood sugar balance, mood and memory, reproductive health and even taste and smell. We are proud to represent Zinpro Zinc LG and share the benefits of this remarkable ingredient with our customers.”
“We are excited to partner with AIDP in the introduction of Zinpro Zinc LG to the North American human supplement market,” added Guillermo Vela, Global Director at Zinpro, Human Division.
“AIDP’s expertise in selling vetted, high-quality and innovative minerals made them the perfect partner for Zinpro. AIDP’s broad customer base, along with our versatile product, creates an ideal partnership for both companies.”
Why this matters
Research indicates that approximately 73% of the US population does not meet the recommended daily intake of zinc. While zinc may not be as well-known as minerals such as calcium or magnesium, it is still essential for numerous biological functions.
Since the body cannot store zinc, it is crucial to ensure a consistent daily supply through diet or supplementation.
Zinpro Zinc LG is a patented form of zinc lysine glutamate that has been clinically researched to maximise zinc’s biological potential.
By remaining active in the body longer and efficiently reaching target tissues, Zinpro Zinc LG offers exceptional bioavailability, representing a significant advancement in addressing the widespread zinc intake shortfall.
With a strong scientific basis and superior absorption, Zinpro Zinc LG enables human supplement brands to produce products consumers trust, appreciate and choose to repurchase.
