A national strength and conditioning brand will open a new training center in Bridgewater, adding to recent leasing activity at the Barnes & Noble-anchored retail property.
D1 Training will occupy 4,500 square feet at the 219,000-square-foot Somerset Shopping Center, located along the U.S. 202/206 corridor near Route 28 and Somerville Circle.
Levin Management Corp. leases and manages the property.
The fitness concept founded in 2001 was built on Division 1 strength training programs. D1 offers coach-led strength and conditioning programs for youth and adults.
The company operates more than 150 locations nationwide and has New Jersey studios in Bergen, Mercer and Monmouth counties.
“Somerset Shopping Center continues to strategically evolve as a destination that aligns with how consumers shop and live today,” Vanessa Kelty, senior leasing representative at Levin, said in a written statement.
“D1 Training is a natural fit, adding to the tenant mix and complementing the surrounding retailers and services with a wellness-focused use that drives repeat visitation,” Kelty added.
Kelty arranged the lease transaction on behalf of ownership, and Jake Frantzman of RIPCO Real Estate represented D1 Training.
Matthew K. Harding, chief executive officer at Levin, said fitness and wellness tenants play an important role in retail centers.
“Adding a brand like D1 Training supports consistent traffic, strengthens the customer experience and helps ensure centers remain relevant to the communities they serve,” he said.
D1 Training joins recent additions including Boot Barn, Strand Salon Studios, Liquor Cave, Fred Astaire Dance Studio, and Style Brow Bar. Other tenants include Gap Factory, Fortunoff Backyard Store, Men’s Wearhouse, Hand & Stone Massage & Spa, Pearle Vision, Norman’s Hallmark, and Optimum, along with dining options.
Levin is currently marketing available spaces ranging from 2,500 to 22,200 square feet.
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