Feb 27, 2026
IndexBox has just published a new report: Middle East – Beauty, Make-Up And Skin Care Preparations – Market Analysis, Forecast, Size, Trends And Insights.
The Middle East market for beauty, make-up, and skin care preparations saw consumption reach 368K tons ($4.1B) in 2024, following a recent decline. Turkey, Iran, and the UAE are the largest consumers. Production is concentrated in Turkey, Iran, and Syria. The region remains a net importer, led by the UAE and Turkey. Forecasts to 2035 project market volume growth at a CAGR of +0.6% to 393K tons, with value growth at a stronger CAGR of +1.8%, reaching $5B, indicating a shift towards higher-value products.
Key Findings
Market forecast to grow to 393K tons ($5B) by 2035, with value growth (+1.8% CAGR) outpacing volume growth (+0.6% CAGR)Turkey is the dominant market leader in both consumption volume (131K tons) and value ($1.6B)The United Arab Emirates has the highest per capita consumption at 3.7 kg per personImport prices are rising sharply, up 67.7% since 2020, with Israel paying the highest average priceTurkey shows the strongest growth dynamics in production, consumption, and exports over the past decadeMarket Forecast
Driven by increasing demand for beauty, make-up and skin care preparations in the Middle East, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +0.6% for the period from 2024 to 2035, which is projected to bring the market volume to 393K tons by the end of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +1.8% for the period from 2024 to 2035, which is projected to bring the market value to $5B (in nominal wholesale prices) by the end of 2035.
ConsumptionMiddle East’s Consumption of Beauty, Make-Up And Skin Care Preparations
In 2024, consumption of beauty, make-up and skin care preparations decreased by -5.2% to 368K tons, falling for the second consecutive year after two years of growth. The total consumption indicated a noticeable expansion from 2013 to 2024: its volume increased at an average annual rate of +3.5% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -11.7% against 2022 indices. As a result, consumption reached the peak volume of 555K tons. From 2020 to 2024, the growth of the consumption of remained at a lower figure.
The revenue of the market for beauty, make-up and skin care preparations in the Middle East shrank to $4.1B in 2024, which is down by -13.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). Overall, consumption, however, continues to indicate prominent growth. As a result, consumption attained the peak level of $5.1B. From 2020 to 2024, the growth of the market failed to regain momentum.
Consumption By Country
The countries with the highest volumes of consumption in 2024 were Turkey (131K tons), Iran (99K tons) and the United Arab Emirates (38K tons), with a combined 73% share of total consumption.
From 2013 to 2024, the most notable rate of growth in terms of preparations, amongst the main consuming countries, was attained by Turkey (with a CAGR of +10.1%), while preparations for the other leaders experienced more modest paces of growth.
In value terms, Turkey ($1.6B) led the market, alone. The second position in the ranking was taken by the United Arab Emirates ($680M). It was followed by Israel.
In Turkey, the market of beauty, make-up and skin care preparations increased at an average annual rate of +12.0% over the period from 2013-2024. In the other countries, the average annual rates were as follows: the United Arab Emirates (+8.1% per year) and Israel (+8.3% per year).
The countries with the highest levels of beauty, make-up and skin care preparations per capita consumption in 2024 were the United Arab Emirates (3.7 kg per person), Lebanon (1.9 kg per person) and Israel (1.7 kg per person).
From 2013 to 2024, the biggest increases were recorded for Turkey (with a CAGR of +8.8%), while preparations for the other leaders experienced more modest paces of growth.
ProductionMiddle East’s Production of Beauty, Make-Up And Skin Care Preparations
In 2024, the amount of beauty, make-up and skin care preparations produced in the Middle East expanded rapidly to 308K tons, picking up by 13% on the year before. The total production indicated a strong expansion from 2013 to 2024: its volume increased at an average annual rate of +5.6% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2019 with an increase of 58% against the previous year. As a result, production attained the peak volume of 465K tons. From 2020 to 2024, production of growth remained at a lower figure.
In value terms, production of beauty, make-up and skin care preparations reached $3.1B in 2024 estimated in export price. Over the period under review, production enjoyed a buoyant increase. The most prominent rate of growth was recorded in 2019 with an increase of 74%. As a result, production attained the peak level of $3.9B. From 2020 to 2024, production of growth failed to regain momentum.
Production By Country
The countries with the highest volumes of production in 2024 were Turkey (127K tons), Iran (98K tons) and Syrian Arab Republic (26K tons), together comprising 82% of total production. Saudi Arabia, Israel and Lebanon lagged somewhat behind, together comprising a further 18%.
From 2013 to 2024, the most notable rate of growth in terms of preparations, amongst the key producing countries, was attained by Saudi Arabia (with a CAGR of +445.0%), while preparations for the other leaders experienced more modest paces of growth.
ImportsMiddle East’s Imports of Beauty, Make-Up And Skin Care Preparations
In 2024, purchases abroad of beauty, make-up and skin care preparations decreased by -42.6% to 92K tons, falling for the second year in a row after two years of growth. Over the period under review, imports showed a perceptible contraction. The most prominent rate of growth was recorded in 2022 when imports increased by 17% against the previous year. As a result, imports attained the peak of 180K tons. From 2023 to 2024, the growth of imports of remained at a lower figure.
In value terms, imports of beauty, make-up and skin care preparations contracted sharply to $1.9B in 2024. Total imports indicated tangible growth from 2013 to 2024: its value increased at an average annual rate of +3.0% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2022 with an increase of 36% against the previous year. Over the period under review, imports of reached the maximum at $3.1B in 2023, and then plummeted in the following year.
Imports By Country
In 2024, the United Arab Emirates (41K tons) represented the main importer of beauty, make-up and skin care preparations, creating 45% of total imports. It was distantly followed by Turkey (23K tons), Oman (5.7K tons), Israel (5.1K tons) and Iraq (4.6K tons), together comprising a 41% share of total imports. The following importers – Kuwait (3.2K tons) and Qatar (3.2K tons) – together made up 7% of total imports.
From 2013 to 2024, the biggest increases were recorded for Turkey (with a CAGR of +5.3%), while purchases for the other leaders experienced more modest paces of growth.
In value terms, the United Arab Emirates ($851M), Turkey ($433M) and Israel ($174M) constituted the countries with the highest levels of imports in 2024, together accounting for 75% of total imports. Oman, Iraq, Kuwait and Qatar lagged somewhat behind, together accounting for a further 19%.
Iraq, with a CAGR of +14.2%, saw the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.
Import Prices By Country
The import price in the Middle East stood at $20,997 per ton in 2024, increasing by 8.6% against the previous year. Import price indicated a resilient increase from 2013 to 2024: its price increased at an average annual rate of +5.5% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, import price for beauty, make-up and skin care preparations increased by +67.7% against 2020 indices. The pace of growth was the most pronounced in 2023 when the import price increased by 27%. The level of import peaked in 2024 and is likely to continue growth in the immediate term.
There were significant differences in the average prices amongst the major importing countries. In 2024, amid the top importers, the country with the highest price was Israel ($34,449 per ton), while Qatar ($15,347 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Iraq (+11.9%), while the other leaders experienced more modest paces of growth.
ExportsMiddle East’s Exports of Beauty, Make-Up And Skin Care Preparations
In 2024, shipments abroad of beauty, make-up and skin care preparations decreased by -30% to 31K tons, falling for the third consecutive year after two years of growth. Overall, exports continue to indicate a slight downturn. The pace of growth appeared the most rapid in 2016 when exports increased by 18% against the previous year. Over the period under review, the exports of hit record highs at 66K tons in 2021; however, from 2022 to 2024, the exports failed to regain momentum.
In value terms, exports of beauty, make-up and skin care preparations reduced rapidly to $510M in 2024. Over the period under review, exports, however, enjoyed tangible growth. The growth pace was the most rapid in 2017 with an increase of 31%. The level of export peaked at $851M in 2023, and then fell markedly in the following year.
Exports By Country
Turkey represented the main exporter of beauty, make-up and skin care preparations in the Middle East, with the volume of exports amounting to 19K tons, which was near 60% of total exports in 2024. It was distantly followed by Israel (8K tons) and the United Arab Emirates (3.5K tons), together achieving a 37% share of total exports.
Turkey was also the fastest-growing in terms of the beauty, make-up and skin care preparations exports, with a CAGR of +11.5% from 2013 to 2024. Israel (-5.5%) and the United Arab Emirates (-12.5%) illustrated a downward trend over the same period. While the share of Turkey (+45 p.p.) increased significantly in terms of the total exports from 2013-2024, the share of Israel (-13.9 p.p.) and the United Arab Emirates (-29 p.p.) displayed negative dynamics.
In value terms, the largest beauty, make-up and skin care preparations supplying countries in the Middle East were Israel ($253M), Turkey ($209M) and the United Arab Emirates ($37M), together comprising 98% of total exports.
In terms of the main exporting countries, Turkey, with a CAGR of +15.8%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced mixed trends in the exports figures.
Export Prices By Country
In 2024, the export price in the Middle East amounted to $16,280 per ton, dropping by -14.5% against the previous year. Export price indicated a resilient expansion from 2013 to 2024: its price increased at an average annual rate of +5.2% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, export price for beauty, make-up and skin care preparations increased by +48.9% against 2021 indices. The pace of growth was the most pronounced in 2023 an increase of 48%. As a result, the export price reached the peak level of $19,034 per ton, and then declined in the following year.
Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Israel ($31,792 per ton), while the United Arab Emirates ($10,798 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Israel (+8.3%), while the other leaders experienced more modest paces of growth.
Source: IndexBox Market Intelligence Platform
This report provides a comprehensive view of the beauty, make-up and skin care preparations industry in Middle East, tracking demand, supply, and trade flows across the regional value chain. It explains how demand across key channels and end-use segments shapes consumption patterns, while also mapping the role of input availability, production efficiency, and regulatory standards on supply.
Beyond headline metrics, the study benchmarks prices, margins, and trade routes so you can see where value is created and how it moves between exporters and importers within Middle East. The analysis is designed to support strategic planning, market entry, portfolio prioritization, and risk management in the beauty, make-up and skin care preparations landscape in Middle East.
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Key findings
Regional demand is shaped by both household and industrial usage, with trade flows linking supply hubs to import-reliant countries.
Pricing dynamics reflect unit values, freight costs, exchange rates, and regulatory shifts that affect sourcing decisions.
Supply depends on input availability and production efficiency, creating distinct cost curves across Middle East.
Market concentration varies by country, creating different competitive landscapes and entry barriers.
The 2035 outlook highlights where capacity investment and demand growth are most aligned within the region.
Report scope
The report combines market sizing with trade intelligence and price analytics for Middle East. It covers both historical performance and the forward outlook to 2035, allowing you to compare cycles, structural shifts, and policy impacts across countries and sub-regions.
Market size and growth in value and volume terms
Consumption structure by end-use segments and countries
Production capacity, output, and cost dynamics
Regional trade flows, exporters, importers, and balances
Price benchmarks, unit values, and margin signals
Competitive context and market entry conditions
Product coverageProdcom 20421500 – Beauty, make-up and skin care preparations including suntan (excluding medicaments, lip and eye make-up, manicure and pedicure preparations, powders for cosmetic use and talcum powder)Country coverageCountry profiles and benchmarks
For the regional report, country profiles provide a consistent view of market size, trade balance, prices, and per-capita indicators across Middle East. The profiles highlight the largest consuming and producing markets and allow direct benchmarking across peers.
Methodology
The analysis is built on a multi-source framework that combines official statistics, trade records, company disclosures, and expert validation. Data are standardized, reconciled, and cross-checked to ensure consistency across time series.
International trade data (exports, imports, and mirror statistics)
National production and consumption statistics
Company-level information from financial filings and public releases
Price series and unit value benchmarks
Analyst review, outlier checks, and time-series validation
All data are normalized to a common product definition and mapped to a consistent set of codes. This ensures that comparisons across time are aligned and actionable.
Forecasts to 2035
The forecast horizon extends to 2035 and is based on a structured model that links beauty, make-up and skin care preparations demand and supply to macroeconomic indicators, trade patterns, and sector-specific drivers. The model captures both cyclical and structural factors and reflects known policy and technology shifts within Middle East.
Historical baseline: 2012-2025
Forecast horizon: 2026-2035
Scenario-based sensitivity to income growth, substitution, and regulation
Capacity and investment outlook for major producing countries
Each country projection is built from its own historical pattern and the regional context, allowing the report to show where growth is concentrated and where risks are elevated.
Price analysis and trade dynamics
Prices are analyzed in detail, including export and import unit values, regional spreads, and changes in trade costs. The report highlights how seasonality, freight rates, exchange rates, and supply disruptions influence pricing and margins.
Price benchmarks by country and sub-region
Export and import unit value trends
Seasonality and calendar effects in trade flows
Price outlook to 2035 under baseline assumptions
Profiles of market participants
Key producers, exporters, and distributors are profiled with a focus on their operational scale, geographic footprint, product mix, and market positioning. This helps identify competitive pressure points, partnership opportunities, and routes to differentiation.
Business focus and production capabilities
Geographic reach and distribution networks
Cost structure and pricing strategy indicators
Compliance, certification, and sustainability context
How to use this report
Quantify regional demand and identify the most attractive country markets
Evaluate export opportunities and prioritize target destinations
Track price dynamics and protect margins
Benchmark performance against regional competitors
Build evidence-based forecasts for investment decisions
This report is designed for manufacturers, distributors, importers, wholesalers, investors, and advisors who need a clear, data-driven picture of beauty, make-up and skin care preparations dynamics in Middle East.
FAQ
What is included in the beauty, make-up and skin care preparations market in Middle East?
The market size aggregates consumption and trade data at country and sub-regional levels, presented in both value and volume terms.
How are the forecasts to 2035 built?
The projections combine historical trends with macroeconomic indicators, trade dynamics, and sector-specific drivers.
Does the report cover prices and margins?
Yes, it includes export and import unit values, regional spreads, and a pricing outlook to 2035.
Which countries are profiled in detail?
The report provides profiles for the largest consuming and producing countries in Middle East.
Can this report support market entry decisions?
Yes, it highlights demand hotspots, trade routes, pricing trends, and competitive context.
