Keeping up with a beauty routine can be an expensive habit. Fortunately, if you want to hop on popular trends and find inexpensive products with high-quality results, there are tons of affordable options out there.
Saving money when it comes to skin care, hair care and makeup? That’s our love language, which is why we tapped beauty and lifestyle expert Ami Desai to round out the best in affordable beauty.
We’ll hit “add to cart” on any product that can deliver long-lasting, beneficial results without breaking the bank. Below you’ll find a peel-off lip stain, K-beauty skin care and more beauty products — starting at $7.
Affordable beauty products seen on Jenna & Shenielle 
This lipliner stain dries within 60 seconds and peels away to a natural shade.
Colors: 3 | Key ingredients: Squalane, hyaluronic acid
You’ll get natural and long-lasting color with this peel-off lip liner. According to the brand, you have the freedom to define or overline your lips without the harsh lines; all you need to do is wait 60 seconds and peel.
Editor’s note: This product is nearly out of stock, but we found a similar product below that we’d think you’d like.
Available in 10 shades, you can leave this peel-off liner on for up to 20 minutes, depending on how dark you’d like the shade.
Colors: 9 | Key ingredients: Hyaluronic acid, vitamin E
This compact setting powder is perfect for on-the-go touchups.
Shades: 4 | Key ingredients: Hyaluronic acid, acai berry
This is “luxury setting powder without the price,” according to Desai. Its compact size makes it great for travel, and the brand says it’s talc-free for a smoother finish without the dryness.
You can place these on your cheeks or necklines to boost collagen and elasticity, says the brand.
Amount: 4 patches | Key ingredients: Salmon PDRN DNA, Collagen
“If you like glass skin, you will want to know about this hydration powerhouse,” says Desai. “These are not only effective but so fun to use.”
According to the brand, these “melting patches” contain collagen-boosting ingredients that absorb into your skin to smooth fine lines and improve elasticity. Plus, Desai says they’re fun to use; they turn transparent as they work their magic.
This hyaluronic acid mist provides a dewy glow, per the brand.
Size: 3.38 oz. | Key ingredients: Salmon PDRN DNA, hyaluronic acid
The brand also has a facial mist formulated with the same hydrating ingredients, providing deep moisture and firmer skin.
This dry shampoo absorbs oil and odor without a powdery residue.
Size: 5.3 oz. | Key ingredient: Rice starch
Revive your hair with this oil- and odor-absorbing dry shampoo that’s under $15. Desai likes this affordable option for its invisible formula, which she says “refreshes the roots without that crunchy buildup.”
Travel-sized fragrances for long-lasting scents.
Size: 0.5 oz. | Scents: PixiFig, PixiRose, PixiMimosa
“Pixi’s floral, feminine formulations give a more expensive vibe for less,” says Desai and raves that it’s the “epitome of affordable luxury.”
This perfume trio set includes three buildable scents ranging from florals to citrus notes, which are small enough to throw in your purse or gym bag. Plus, it’ll make the perfect gift!
More expert-approved affordable beauty products to shop
Whether you use this product as a standalone or in tandem with other brow products, it can enhance brows thanks to a buildable gel formula.
Size: 0.12 oz. | Colors: 4
For long-lasting brows that truly stay in place for hours on end, NewBeauty Senior Editor-At-Large Sarah Eggenberger previously told Shop TODAY that it’s worth adding this affordable gel to cart. “The microbrush makes it easy to sculpt and define, especially at the arch and tail,” she says. “For a more tailored finish, wipe the excess product off the brush before applying and work in short, deliberate strokes.”
Sarah Eggenberger before and after using the E.l.f. Wow Eyebrow Enhancer GelCourtesy Sarah Eggenberger
Makeup isn’t just for your face — this body spray helps to give your legs that “airbrushed” look, promising to provide a slight, streak-free color that covers up discoloration or uneven tones.
Size: 4.4 oz. | Colors: 2; medium and light glow
“The lightweight, skin-tone tint blends easily and it has buildable coverage, so no need to worry about streaks,” says Eggenberger. “Plus, it’s water- and transfer-resistant so it holds up all day, just wash off with soap and water when you’re ready.”
It’s available in both medium and light glow tint options, depending on the amount of coverage you’re looking for.
This affordable alternative is both expert-approved and a certified “cult favorite.”
Colors: 9 | Product benefits: Volumizing and lengthening | Key ingredients: Bamboo extract
This mascara is both expert- and editor-approved, helping one of our editors realize her lashes’ full potential (and length, thanks to the specially designed mascara brush that elongates lashes with one swipe).
“It’s made with bamboo extract and fibers to volumize your lashes without weighing them down,” Eggenberger says. “Unlike traditional mascaras, it comes with a special narrow brush, making it easy to reach even the smallest corner lashes without having to worry about clumping.”
Before and after using the Maybelline Sky-High MascaraCourtesy of Dani Musacchio, Associate Commerce Editor
For a moisturizer that absorbs quickly into skin without adding weight or feeling greasy and heavy, reach for this expert-approved Tree Hut body butter.
Size: 8.4 oz. | Key ingredients: Shea butter, cupuaçu butter, pistachio extract | Scent: Almond, sandalwood, golden amber
Key ingredients like shea butter and pistachio oil work together to improve the skin’s elasticity and leave you with healthier-looking skin after application, Eggenberger says.
It has a “lightweight, fast-absorbing formula,” she adds, further noting that it’s “perfect for warm weather when you want to moisturize without the heaviness.”
For a brand that prioritizes all-natural ingredients to resolve everyday woes like dark circles and fine lines.
Size: 0.5 oz. | Key ingredients: Bakuchoil
This eye cream utilizes clean ingredients to combat aging woes — like bakuchiol, a plant-based retinol that works to diminish the look of fine lines, wrinkles and puffiness.
“You can use this morning and night — I love the lightweight texture but how it’s emollient enough to create an under layer for concealer,” says Eggenberger, further recommending you “just use a little amount and tap gently from the orbital bone inward, extending slightly toward the brow bone to get an overall lifted effect.”
Suitable for those with sensitive skin thanks to its fragrance-free formula, this cream employs the use of niacinamide and hyaluronic acid to further hydrate the skin.
Size: 1.7 oz. | Key ingredients: Hyaluronic acid, niacinamide, amino peptides
Eggenberger calls this cream a “must-have” for those who want to smooth fine lines while also lifting and firming the face.
“I recommend using this morning and night, after washing your face when your skin is still damp,” she says. “This helps the cream to absorb better so you get full benefits and maximize hydration. I also love wearing it under makeup to help [the] product sit more evenly.”
This effective makeup remover allows you to remove debris, makeup and more with one swipe.
Fragrance-free?: Yes | Skin Types: All | Size: Available in 3.4, 4.22, 13.5 or 23.7 oz. options
This gentle cleanser is recommended by Eggenberger for providing an easy, clean and safe way for removing makeup. It’s suitable for all skin types, especially sensitive, mature and acne-prone skin — making it a go-to for all ages.
This toner is suitable for sensitive skin, as it aims to diminish pores, smooth the skin’s overall texture and keep it hydrated for up to eight hours.
Size: Available in 3, 8.5 and 12 oz. options | Key ingredients: Witch hazel, aloe vera, rose water
“I gifted this toner to my mom (Shelly Privette) and she’s loved it so far!” says production coordinator, Camryn Privette. “She had never really used a toner before and likes how gentle this one is (shoutout Witch Hazel!). She’s noted how refreshing it feels and the scent is great.”
This firming lotion is super lightweight and is suitable for mature, dry skin.
We’re big fans of Versed at Shop TODAY, and this retinol-powered lotion is a favorite. It combines soothing ingredients like squalane and cocoa butter to leave skin feeling soft.
Use these award-winning patches to reduce zits without popping.
Award: Best overall pimple patches | Overall score: 5/5 | Patches included: 36 | Key ingredient: Hydrocolloid
These fast-acting pimple patches earned the award for best overall pimple patches during the Shop TODAY 2025 Beauty Awards, helping editors get rid of pesky pimples that pop up overnight.
“I don’t regularly get zits or pimples, but whenever I do, they’re brutal in size, in the inability to hide them under makeup, in pain!” admits senior SEO editor, Jess Bender. “I’ve tried several types of hydrocolloid stickers over the years and this one is the only one that’s effective enough to tackle my hormonal breakouts. The adhesion on these is strong enough to stay on throughout the duration of my sleep, but they peel off gently without leaving irritation behind. If I do have to wear one during the day, it’s translucent enough to blend into my skin.”
Experts and editors alike recommend this brand for its effective and gentle formula.
Size: Available in 8 or 16 oz. options | Key ingredients: Salicylic acid, hyaluronic acid, niacinamide, ceramides
Experts we previously interviewed recommend (and use) CeraVe on a consistent basis, due to their beneficial ingredient list that supports the skin barrier and works to strengthen overall skin health.
This cleanser is also editor-approved because it helped to clear up acne without stripping the skin or proving to be too harsh.
Hydrate the skin, strengthen its barrier and add “bounce” in as little as 15 minutes, per the brand.
Size: 1 oz. | Key ingredients: Ectoin, hyaluronic acid, ceramides
A multitude of benefits are jam-packed into this petite, one-ounce serum — including ingredients that work to hydrate the skin, and improve and protect the skins barrier.
Eggenberger loves its lightweight formula and the fact that it reduces facial redness as well.
This moisturizer promises to add hydration without also adding weight, thanks to a light and gentle formula that doesn’t clog pores.
Size: 1.7 oz | Key ingredients: Hyaluronic acid
It’s no secret that hyaluronic acid is a major player when it comes to hydrating the skin. Combined with a non-comedogenic formula, this moisturizer works to leave you with more hydrated, pore-free skin.
This travel-ready moisturizer will keep your skin hydrated when it needs it most — after airplane rides or long road trips.
Size: 1.7 oz. | Key ingredients: Vitamin C, panthenol, multi-peptide blend | Skin types: Combo, oily, dry, normal and mature
For a more “youthful looking complexion,” per the brand, opt for this under-$30 moisturizer. It has ingredients that promise to nourish the skin while providing said glow, like vitamin C and a mix of peptides.
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Chassie Post.
Ami Desai is an on-air beauty and lifestyle expert.Sarah Eggenberger is a TODAY contributor and the Senior Editor-at-Large at NewBeauty, a digital beauty publication. As an experienced beauty and lifestyle expert and published author, Eggenberger acts as an on-screen spokesperson regularly, sharing beauty and fashion tips and tricks.How do you add Shop TODAY as a Preferred Source on Google?Google’s new Preferred Sources feature allows users to manually select their favorite publishers and news outlets for a more customizable experience tailored directly to the reader. Once you’ve opted to receive our content, you’ll begin seeing more of our recent and trending articles displayed within your Top Stories news feed.The easiest way to add us as a preferred source is to click here and type in “TODAY.com.” Once the box is checked and you’ve refreshed the page, Shop TODAY content will start appearing in your feed.How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. The products above were curated and chosen by Sarah Eggenberger and members of the Shop TODAY editorial team.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by the retailer, not TODAY. Pricing and availability are accurate as of publish time.
