Ulta Beauty, NasdaqGS:ULTA, is advancing a global expansion plan under new CEO Kecia Steelman. The company is widening support for women and BIPOC owned brands through its MUSE Accelerator program. Ulta is rolling out AI driven personalization tools to refine customer engagement and product discovery.
Ulta Beauty enters this phase of change with its shares at $684.79 and multi year returns that some investors may find meaningful, including 105.4% over 5 years and 86.9% over 1 year. Over shorter periods, the stock shows a 7.3% return over the past 30 days and 10.4% year to date. This provides some context for how the market has recently been pricing the business as it evolves.
For investors tracking long term brand value and customer loyalty, Ulta’s international push, inclusivity programs and AI driven personalization point to an effort to deepen its relationship with consumers across regions and demographics. These moves may influence how resilient the business model feels through different cycles, and they may be useful data points as you compare NasdaqGS:ULTA with other large beauty and specialty retail names.
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NasdaqGS:ULTA 1-Year Stock Price Chart
Investor Checklist: How This News Fits Into Ulta Beauty’s Story Quick Assessment ⚖️ Price vs Analyst Target: Ulta trades at $684.79, which is roughly 0.2% above the consensus price target of $683.54, so expectations look closely aligned. ❌ Simply Wall St Valuation: Shares are described as trading at about 34.2% above estimated fair value, which points to a premium price tag. ✅ Recent Momentum: A 30 day return of about 7.3% suggests the stock has had a positive short term run as this global expansion and AI story develops.
There is only one way to know the right time to buy, sell or hold Ulta Beauty. Head to Simply Wall St’s
company report for the latest analysis of Ulta Beauty’s fair value.
Key Considerations 📊 Global expansion, broader support for women and BIPOC owned brands, and AI driven personalization all contribute to how durable you think Ulta’s customer reach and brand position can be. 📊 Keep an eye on revenue and earnings per share trends, MUSE Accelerator brand traction and how AI tools affect customer engagement and store productivity over time. ⚠️ With the share price sitting well above one fair value estimate, execution risks around global growth and new technology could matter more if sentiment cools. Dig Deeper
For the full picture, including more risks and rewards, check out the
complete Ulta Beauty analysis. Alternatively, you can visit the
community page for Ulta Beauty to see how other investors believe this latest news will impact the company’s narrative.
This article by Simply Wall St is general in nature. We provide commentary based on historical data
and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your
financial situation. We aim to bring you long-term focused analysis driven by fundamental data.
Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
Simply Wall St has no position in any stocks mentioned.
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