RAW Nutrition, the fast-growing sport nutrition brand that combines unmatched quality with cutting-edge formulation, today launches RAW Protein Bars, a candy-bar-inspired treat delivering between 18–21 grams of protein and just 1–5 grams of added sugar across four indulgent flavors.
Protein bars have long forced consumers to choose between taste and macros. Many deliver solid nutrition but fall short on flavor, while traditional candy bars satisfy cravings with high sugar and minimal protein. RAW Protein Bars are designed to eliminate that tradeoff.
At 60 grams and 230 calories, RAW Protein Bars deliver up to five times the protein of a standard 52g candy bar — with up to 96 percent less added sugar. Bigger bar. Fewer calories. More protein. Less sugar. Everything people love about a candy bar, without the crash.
“Our goal was simple,” said Dom Iacovone, Co-Founder and CEO of RAW Nutrition. “Make a protein bar that people would actually choose, not just over other protein bars, but over candy bars. Not because they ‘should,’ but because it actually tastes better. We obsessed over flavor first, then built the macros to match. The result is something you’ll get addicted to but feel good about eating.”
RAW Protein Bars are designed to fit wherever cravings hit: post-workout, mid-afternoon slump, late-night treat. Each bar delivers high-quality protein with minimal added sugar and balanced macros, satisfying a sweet tooth without compromising performance goals.
The launch includes four candy-inspired flavors:
Peanut Butter Fudge
Double Fudge Brownie
Salted Caramel Pretzel
Dark Chocolate Cookie Butter
RAW Protein Bars will be available in 4-pack (SRP: $11.49) and 12-pack (SRP: $34.99) formats. To shop RAW Nutrition’s products or to learn more, visit getrawnutrition.com and Amazon, or follow them on Instagram, LinkedIn, TikTok or YouTube.
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