BANGKOK, 2 March 2026: The Global Wellness Institute (GWI), a leading nonprofit research organisation for the global wellness industry, has announced the renewal of its partnership with Bangkok Dusit Medical Services (BDMS) for a fourth consecutive year.
This ongoing collaboration ensures continued access to in-depth research and data-driven insights on Thailand’s evolving position within the USD6.8 trillion global wellness economy.
Thailand’s wellness market expanded from USD38.8 billion in 2023 to USD42.7 billion in 2024. According to the latest Global Wellness Economy: Country Ranking Report by GWI, Thailand ranked 7th among the world’s top 25 wellness markets for growth between 2023 and 2024, with a 10.1% increase.
In 2024, Thailand maintained its position as the world’s 24th largest wellness economy, ranking 9th in the Asia-Pacific region. The country is ranked 15th globally for wellness tourism, with spending surging by 36.4% between 2023 and 2024 — one of the fastest growth rates worldwide — bringing the market to USD14 billion.
Other fast-growing wellness sectors in Thailand include wellness real estate (22.9% annually) and spas (18%). The spa sector demonstrated strong momentum, with spending at destination spas and hotel/resort spas increasing by more than 20% between 2023 and 2024.
“Thailand’s continued rise as a global wellness leader — reaching a USD42.7 billion market and achieving double-digit recent growth — reflects both the country’s deep cultural commitment to wellbeing and its forward-thinking investments in innovation and preventive health,” said GWI Chair and CEO Susie Ellis. “The remarkable expansion in wellness tourism, spas, and wellness real estate highlights how Thailand is meeting the evolving expectations of today’s wellness consumers while shaping the future of the global wellness economy.”
“At BDMS Wellness Clinic, we believe that a strong wellness economy must be built on credible data, evidence-based insights, and a long-term vision,” said BDMS Wellness Clinic and BDMS Wellness Resort, Bangkok Dusit Medical Services Public Company Limited (BDMS) CEO Dr Tanupol Virunhagarun.
“Our continued collaboration with the Global Wellness Institute and our sponsorship of the Geography of Wellness data underscore our commitment to supporting preventive healthcare and positioning Thailand as both a regional and global wellness hub.”
Phuket, Thailand, will host the 20th anniversary of the Global Wellness Summit, a prestigious gathering of international thought leaders shaping the future of the wellness industry, taking place from 10 to 13 November 2026.
About the Global Wellness Institute
The Global Wellness Institute (GWI), a nonprofit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future.
About BDMS Wellness Clinic
As Thailand’s largest private healthcare network, Bangkok Dusit Medical Services (BDMS) provides advanced medical-based wellness services through its flagship wellness centre, BDMS Wellness Clinic. Grounded in scientific evidence and personalised medicine, BDMS Wellness Clinic has grown to become Thailand’s largest wellness clinic network, with 25 branches nationwide. Building on more than 50 years of tertiary-level medical services across its network of 58 hospitals, the BDMS group is extending its strengths into the wellness space.
(Source: Global Wellness Institute)
