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D1 Training is pumping up its presence in New Jersey.
The performance-based strength and conditioning concept signed a lease for a 4,500-square-foot space at Somerset Shopping Center in Bridgewater. The location expects to open soon, according to property manager Levin Management Corp.
NFL player Will Bartholomew founded D1 Training in 2001. It offers structured strength, conditioning and performance programs for youth athletes and adults. D1 models its training on Division I-style coaching and training principles. The boutique gym environment features expert coaching, group classes and personalized sessions.
D1 Training CEO Will Bartholomew (right) with Jon Gruden, former NFL head coach, former Monday Night Football broadcaster, and current Barstool Sports personality at the Manning Passing Academy in July 2025. – PROVIDED BY D1 TRAINING –
Since launching a franchise program in 2017, the Nashville-based chain has surpassed 150 locations nationwide.
Within New Jersey, D1 Training has locations in Princeton, Middletown and Upper Saddle River.
At Somerset Shopping Center, it will join a lineup that also includes:
Barnes & Noble
Gap Factory
Fortunoff Backyard Store
Men’s Wearhouse
Hand & Stone Massage & Spa
Pearle Vision
Norman’s Hallmark
Optimum
Other recent additions at the 219,000-square-foot shopping center along Route 206 include: Boot Barn, Strand Salon Studios, Liquor Cave, Fred Astaire Dance Studio and Style Brow Bar, North Plainfield-based LMC noted.
“Somerset Shopping Center continues to strategically evolve as a destination that aligns with how consumers shop and live today,” LMC Senior Leasing Representative Vanessa Kelty commented. “D1 Training is a natural fit, adding to the tenant mix and complementing the surrounding retailers and services with a wellness-focused use that drives repeat visitation.”
LMC Chief Executive Officer Matthew Harding added, “Fitness and wellness concepts have become an important part of a well-balanced tenant mix. Adding a brand like D1 Training supports consistent traffic, strengthens the customer experience and helps ensure centers remain relevant to the communities they serve.”
