The draft rules set safety and hygiene standards and invite feedback before Brazil updates its cosmetics packaging laws. / Credit: lidiasilva via Shutterstock
Brazil’s health regulator has launched a public consultation on new rules for beauty packaging, focusing on cosmetics and perfumes. The authority is reviewing how products can be repackaged and when packaging may be reused in retail settings.
The consultation was opened by Agência Nacional de Vigilância Sanitária (Anvisa), Brazil’s national health surveillance agency. Stakeholders can submit comments until 21 March 2026 through the regulator’s online system.
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The draft measures address two areas: the repackaging (also called fractionation) of cosmetics and perfumes into smaller quantities, and the reuse of packaging in specific situations. Both topics are linked to product safety, hygiene and traceability.
Scope of the proposals
The consultation covers personal care products, cosmetics and fragrances that are already authorised for sale in Brazil. Under the draft, certain products could be divided into smaller portions at retail level, provided defined conditions are met.
A second proposal sets out which categories of cosmetics and perfumes may qualify for repackaging or packaging reuse. The regulator aims to clarify which products would be eligible and under what circumstances.
The review forms part of a wider update of Brazil’s cosmetics regulation framework. Anvisa says the goal is to provide clearer rules for businesses while maintaining consumer protection.
Safety and compliance rules
The draft rules outline operational and hygiene requirements for companies that repackage cosmetics or allow packaging reuse. These include:
Defined responsibilities for the product registration holder
Controls for retail premises and equipment
Cleaning and maintenance procedures
Staff training requirements
Record keeping to ensure traceability
The proposals also address complaint handling, defective products and recalls. These elements are linked to Brazil’s cosmetovigilance system, which monitors adverse reactions and quality issues related to cosmetics.
Anvisa states that packaging reuse would only be permitted under specific technical conditions designed to maintain product safety and quality.
Impact on refill and reuse models
The consultation comes as refillable packaging and reuse models gain attention in the global beauty sector. Brands and retailers are exploring ways to reduce packaging waste, but regulators continue to focus on hygiene, contamination risks and clear labelling.
If adopted, the new rules could affect manufacturers, importers and retailers operating in Brazil’s cosmetics market. Businesses may need to review in-store refill practices, documentation systems and compliance procedures.
Anvisa has invited companies, trade bodies, health professionals and consumers to submit feedback before the deadline. The final rules will be published after the agency reviews the contributions received.
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