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How Does the Sale Work?Which Brands Are Included?Pro Tips Before Shopping StartsDaily Beauty StealsFriday, March 6Saturday, March 7Sunday, March 8Monday, March 9Tuesday, March 10Wednesday, March 11Thursday, March 12Friday, March 13Saturday, March 14Sunday, March 15Monday, March 16Tuesday, March 17Wednesday, March 18Thursday, March 19Friday, March 20Saturday, March 21Sunday, March 22Monday, March 23Tuesday, March 24Wednesday, March 25Thursday, March 26Weekly Beauty Steals
If you treat your beauty calendar the way some people treat fashion week, consider this your official notice: Ulta Beauty’s semi-annual 21 Days of Beauty sale is back, bringing three weeks of deep discounts across makeup, skin care, hair care, fragrance, tools and more.
The major shopping event has become a seasonal ritual—cult favorites, luxury staples and TikTok-viral essentials can drop up to 50 percent off. New deals rotate daily while supplies last, making it one of the most anticipated (and strategic) beauty shopping events of the year.
While the full daily calendar is still rolling out, Ulta has shared a preview of select upcoming deals. Below, we answer your biggest questions about the event and break down what’s confirmed so far so you can start planning your shopping list.
How Does the Sale Work?
Ulta’s 21 Days of Beauty is a limited-time event featuring Daily Beauty Steals—deeply discounted products available for just 24 hours—as well as Weekly Beauty Steals, which remain on sale for a full week. Shoppers can score up to 50 percent off makeup, skin care, hair care, fragrance, tools and more, with new deals launching each day.
Offers are available in-store and online while supplies last, and Ulta Rewards members, especially Platinum and Diamond tiers, often receive added perks like early access and free shipping on select Beauty Steal purchases. The event runs from March 6 through March 26, so planning ahead is key to securing the most coveted picks before they sell out.
Which Brands Are Included?
One of the biggest draws of 21 Days of Beauty is the range of brands included. Expect a mix of cult-favorite legacy names, buzzy indie brands and luxury classics spanning categories from makeup and fragrance to skin care and hair care. Brands include MAC, Urban Decay, Fenty Beauty, Clinique, amika, Briogeo, Armani and more, with deals rotating daily.
Pro Tips Before Shopping Starts Mark your calendar: Daily Beauty Steals go live each morning and are only available while supplies last. Reward members get perks: Diamond and Platinum members enjoy free shipping on Beauty Steal purchases, and earning points during the event is an easy way to boost your rewards balance. Check the app: Some deals may drop first or exclusively in the Ulta app, so make sure you’re signed in before March 6.
Want the full list of every product and deal? Bookmark this page—we’ll update with the complete, day-by-day 21 Days of Beauty list (with shoppable picks and best buys) as soon as the sale launches on March 6.
Daily Beauty Steals Friday, March 6 Saturday, March 7 Sunday, March 8 Monday, March 9 Tuesday, March 10 Wednesday, March 11 Thursday, March 12 Friday, March 13 Saturday, March 14 Sunday, March 15 Monday, March 16 Tuesday, March 17 Wednesday, March 18 Thursday, March 19 Friday, March 20 Saturday, March 21 Sunday, March 22 Monday, March 23 Tuesday, March 24 Wednesday, March 25 Thursday, March 26 Weekly Beauty Steals (Mar 6–12; Mar 13–19; Mar 20–26)
Alongside daily deals, Ulta will feature Weekly Beauty Steals offering up to 50 percent off select products for an entire week. These include markdowns across categories—look for makeup favorites, hair care essentials, tool deals and skinc are classics—all available longer than the 24-hour Daily Beauty Steals.
