We’re just a few weeks away from the first day of Spring. While we’re anxiously counting down the days until warmer weather, I’m remedying my winter blues by shopping one of the season’s biggest sales: Ulta’s 21 Days of Beauty!
What is Ulta’s 21 Days of Beauty?
Ulta’s 21 Days of Beauty sale is a multi-day event consisting of new daily deals at 50% off, on top of already marked-down items (Note: Select products are on sale throughout the event). Regardless of status, even if not a member, all customers can shop the daily deals from now until March 21.
If you’re a Diamond or Platinum Ulta Beauty Rewards member, you can enjoy free shipping during the event when purchasing at least one Beauty Steal. All other customers can earn free same-day delivery on any purchase over $35.
How often does Ulta do their 21 Days of Beauty sale?
The 21 Days of Beauty sale is a bi-annual event that occurs once in the spring (currently!) and once more in the fall. You can shop the sale both in-store and online throughout the 21 days.
From Shop TODAY Beauty Award winners to luxury beauty, keep reading to discover our favorite Ulta 21 Days of Beauty deals. Plus, stay tuned to this page for frequent updates throughout the sale event.
Best Ulta 21 Days of Beauty Sale dealsFriday, March 6
A salt-free wave spray that enhances hair’s natural texture and waves, while adding body and volume.
Award: Best for wave definition | Overall score: 4.67/5 | Size: Available in 4.9 fl. oz or 6 fl. oz | Hair Type: All | Ingredients: Specialty rice protein
What we like
LightweightSafe for colored hair
Why wait for summer to get beachy waves? Ouai’s Wave Spray enhances your hair’s natural texture for effortless, crunch-free waves no matter the season.
Before (left) and after (right)Courtesy Kara Birnbaum
Want your makeup to last all day long? This setting spray is the best of the best.
Finish: matte
What we like
yuzu and ginger scent24-hour lasting
The key to long-lasting makeup is a reliable setting spray, such as this pick from Anastasia Beverly Hills. Promising up to 24 hours of wear, the product should keep makeup in place and shine at bay.
Experts and editors alike love this LED device because it’s easy to travel with, has a plethora of benefits, and truly provides results you can see — so long as you’re consistent with using it.
Settings: 1 | Powered by: Rechargeable battery | Serum included?: No | LED color options: Red | Good for: Fine lines, acne and puffiness | Use: Up to 3x a week
What we like
Compact designWarming and massaging effectEmits galvanic current
The award-winning 4-in-1 Radiant Renewal Skincare Wand from Solawave offers red light therapy, galvanic current, therapeutic warmth and facial massage in one for results you can see. It’s best for tackling fine lines, acne and puffiness, per our experts and editors.
Courtesy of Shannon Garlin
Shop more Ulta 21 Days of Beauty deals here.
Use these viral K-Beauty toner pads to target large pores, rough skin texture and excessive sebum.
Count: 70 pads | Key ingredients: 4.5% AHA (lactic acid), 0.45% BHA (salicylic acid), panthenol, allantoin, sodium hyaluronate
Every Prime Day and major sale event, these viral K-Beauty toner pads always reign on top of our readers’ shopping lists. We understand why: They’re affordable, effective and non-irritating, according to the brand.
A hydrating leave-in spray that promises up to 3x more hydration for softer, frizz-free strands.
Size: 6.7 oz | Key ingredients: Squalane, polyglutamic acid, bio-fermented coconut water and more
Dry ends? Amika’s leave-in conditioner promises up to three times more hydration and up to 72 hours of moisture in every use.
A multi-use highlighting wand to illuminate points of the face.
Size: 0.41 oz | Shades: 7 | Key ingredients: Soft focus silica, lustrous polymers and sensorial oil
What we like
Can use as blush or highlightBuildable colorA little goes a long way
It was just a few years ago when the Charlotte Tilbury Beauty Highlighter Wand took over our social feeds. From highlighting the high points of the face to adding a flush of color, it’s no wonder it is a viral favorite.
Shop more Ulta 21 Days of Beauty deals here.
A lightweight face lotion that promises lasting hydration and UVA/UVB protection with SPF 35.
Size: 2.5 oz; 1.7 oz also available | Key ingredients: Hyaluronic acid, pure glycerin
What we like
Non-greasy; lightweightShould’t leave a white cast
Something to note
Best for dry to combination
When it comes to the best Clinique products, nothing beats the product that started it all: Dramatically Different Moisturizing Lotion. The version above offers lightweight hydration and SPF 35 protection for confident wear.
Maintain your summer tan with this express bronzing mousse.
Size: 6.7 oz and 3.3 oz
I’m counting down the days until I can relish in my summer tan. But until then, at-home tanning solutions, like this one from St. Tropez, offer fool-proof results that last all week, per the brand.
A daily, anti-aging moisturizing cream with SPF 23 protection.
Size: 1.8 oz | Key ingredients: KOMBU-Bounce Complex and turmeric extract | SPF: 23
When it comes to anti-aging products, you’ll want a product that does it all. From smoothing fine lines to SPF protection, this daily moisturizing cream tackles multiple concerns in one according to the brand.
Shop more Ulta 21 Days of Beauty deals here.
Slick back baby hairs or keep your sleek bun in place with just a few swipes.
Size: 2.7 oz | Key ingredients: Beeswax, Japan wax and castor oil
For slick-back styles, this hair wax stick helps tame, smooth and reduce bumps with every swipe. One editor previously tried a similar option and approves of this mess-free design that’s easy to apply.
This serum works to soothe and hydrate the scalp with each application.
Size: 1 oz. | Key ingredients: Charcoal, tea tree extract, peppermint and spearmint oil, biotin
What we like
Natural ingredients are a plusCooling and soothing effects
Healthy hair starts at the scalp. This detoxifying serum soothes and hydrates flaky scalps to improve irritation and dryness.
Addresses key signs of aging for firmer, smoother skin.
Size: 1 oz | Key ingredients: RF TriEnergy Complex, Kino Extract + Omega-6 Fatty Acid and more
With a near-perfect rating from over 4,000 customers on the site, Rodan + Fields’ Total RF Serum is loved by customers for its fast absorption, moisturizing benefits and multi-purpose formula. Now that it is 50% off, you may want to give it a try yourself.
Shop more Ulta 21 Days of Beauty deals here.
An ultra-glossy gloss without the stick.
Size: 0.18 oz | Shades: 10+ | Key ingredients: Vitamin E, shea butter and jojoba oil
Nothing’s worse than a sticky lip product. According to the brand, their 3D Voluming Gloss has a zero-stick and high-shine formula for long-lasting, comfortable wear.
Add volume to your hairstyles. Plus, this product includes hair growth treatment.
Award: Best for lifting | Size: 6.5 fl oz | Key ingredients: Bamboo extract and proprietary polymer complex | Vegan?: Yes | Free of: Parabens and sulfates | Hair type: All hair types | Special feature: Heat protectant
What we like
Non-sticky formulaLong-lasting results
We were instantly impressed by the lifting power of this Color Wow Bombshell Volumizer, even giving it the award for ‘best for lifting’ in our annual Beauty Awards. “No matter your hair length, you’ll be happy with this product’s staying power,” wrote freelance writer Sophie van Bastelaer in her review. “I was surprised to wake up the next morning and see that my volume stayed intact after sleeping on it.”
Before (left) and after (right)TODAY Illustration / Courtesy Sophie van Bastelaer
Unwind with this soothing bath oil.
Size: 5.0 oz | Key ingredients: Sunflower seed oil and peppermint, basil and eucalyptus essential oils
With an essential oil blend and nourishing oils, this bath oil equally calms the mind while conditioning skin.
Shop more Ulta 21 Days of Beauty deals here.
Made with 325 patented bristles, this brush is designed to detangle with a couple of passes. This brush features a handle that’s easy to grip to prevent any slipping while brushing on wet hair.
Type: Detangling | Bristle type: Plastic (round) | Wet or dry: Wet
What we like
Features rounded bristlesAffordableAvailable in six colors
For thicker hair, this brush is designed to be used on wet strands without tugging or causing breakage, helping to detangle fuller hair with ease.
A soft-shine lip liner to volumize and plump lips.
Size: 0.05 oz | Shades: 0.05 oz | Key ingredients: Meadowfoam seed oil and jojoba oil
According to the brand, the glossy lip liner above fills in lines, fills the lips with creamy color and visibly plumps.
Editor’s pick
A professional makeup brush cleaner that promises to effectively remove makeup, dirt and oil from your brushes.
Size: 8 oz | Scent: Vanilla | Compatible with: All brush types | Includes: Cleaner and cleaning tin
What we like
No-rinse formulaRemoves stubborn makeupFast drying
Need a sign to clean your makeup brushes? The cleaning starter kit from Cinema Secrets is a Shop TODAY favorite (see our review here) for effectively removing build-up without water or rinsing.
Cinema Secrets Makeup Brush CleanerCourtesy Danielle Murphy
Shop more Ulta 21 Days of Beauty deals here.
Lift and volumizes lashes with this iconic mascara.
Size: 0.27 oz. | Shades: 2 | Goals: Volumizing and lengthening | Brush type: Spoon silicone bristles
What we like
Buildable formulaClump-free application
Something to note
Wand picks up a lot of product
The brand says the Lash Idôle Mascara targets every lash to instantly lift and boost volume with every stroke. With over 19,000 reviews and an average 4.6 rating, we’d argue that the claims are true.
Apply a pea-sized amount of this lightweight and non-greasy daily moisturizer to your face and neck for smoother, plumper and more hydrated skin.
Size: 1.7 ounces | Key ingredient: Squalane
A little goes a long way when seeking lasting moisture from the Kiehl’s Ultra Facial Cream. The non-greasy moisturizer claims up to 72 hours of hydration with a formula that has been demonstrated to hydrate 15 layers deep.
Evenly distributes heat for lasting curls and shine.
Barrel size: 2″ with an additional 2″ longer barrel for longer lengths | Key features: Additional barrel, even heat distribution, 5 heat settings, 8-ft swivel cord and more
For loose curls and beachy waves, the two-inch barrel on this spring curling iron offers even heat distribution and five heat settings to help curls and shine last all day. Plus, the tool comes with an additional longer barrel for easier styling on longer lengths.
Shop more Ulta 21 Days of Beauty deals here.
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. The products above were chosen based on customer reviews and the best deals during the Ulta 21 Days of Beauty sale.
