Bangkok, Thailand – TikTok Shop held the Run Freshtival at Central World Square on 1 March, an offline activation designed to engage Thailand’s growing wellness and sports communities while connecting brands, creators, and consumers through fitness-driven experiences.
The event brought together brands from multiple industries, including GQ Apparel, Sabina Thailand, MizuMi, WINK WHITE, BioActive+, Double Goose, and Haas Thailand. Bangkok governor Chadchart Sittipunt also attended the event and flagged off the race.
Sittipunt noted that the fun run aligns with Bangkok’s “Healthy City” positioning, encouraging residents and visitors to take part in wellness activities with the broader community.
“Initiatives like this show how digital platforms and creative communities can support social well-being while contributing to local economic activity by activating urban spaces for community engagement,” he said.
According to TikTok Shop, the activation comes amid rising consumer interest in sports and wellness products in Thailand, creating collaboration opportunities for local brands and creators.
“Compared to one year ago, new affiliate content featuring wellness and sport products posted daily has more than doubled, reflecting strong creator participation and rising consumer interest,” said Chawanrath Poochaiwatananon, head of fashion at TikTok Shop Thailand. “As these communities grow, Thai brands are able to grow alongside creators—launching products across key categories such as Fashion, FMCG, and Lifestyle, and building deeper engagement through authentic content.”
TikTok also highlighted its focus on maintaining a positive platform environment while enabling collaboration between local sellers and influencers.
“We remain committed to fostering a positive environment that encourages healthier lifestyles while opening new opportunities for Thai sellers and creators,” said Chanida Klyphun, director of public policy in Southeast Asia at TikTok.
