New wellness clinic brings membership-based healthcare to Tri-Cities

The Brief

• GOAT Health and Wellness recently opened in Richland, offering membership-based healthcare instead of traditional insurance billing

• The clinic features advanced wellness technologies, including the “Superhuman Protocol” — a three-part treatment combining electromagnetic frequency therapy, exercise with oxygen, and red light therapy

• Dr. Tanya Brayer-Tymchuk, a licensed chiropractor and clinical nutritionist with over 20 years of experience, founded the clinic to provide comprehensive, personalized care

RICHLAND, Wash. — A new wellness clinic in Richland is introducing a different approach to healthcare in the Tri-Cities, combining membership-based care with advanced wellness treatments designed to optimize health and performance.

GOAT Health and Wellness recently opened its doors, offering patients an alternative to traditional insurance-based healthcare through a direct-pay membership model. Instead of billing insurance companies for every visit, patients pay a monthly membership fee for services and treatments.

The clinic’s founder, Dr. Tanya Brayer-Tymchuk, is a licensed chiropractor and clinical nutritionist with a Master of Science in Human Nutrition and over two decades of clinical experience. Her approach focuses on preventative care and provides patients with direct access to healthcare providers.

“I feel like you have a bit more control, whereas in an insurance-based model, they might tell you who your physician is going to be and where you can go,” Brayer-Tymchuk said. “I love empowering people with information so they can make an educated choice for themselves.”

Advanced wellness technologies

One of the clinic’s signature offerings is the “Superhuman Protocol,” a three-part treatment program that is part of a growing trend called “biohacking,” in which people use technology and targeted therapies to optimize their health and performance.

“It’s basically a three-part program that starts with a pulsed electromagnetic frequency mat, which helps prime your cells. The goal is to increase oxygen, energy, and ATP production,” Brayer-Tymchuk explained.

The protocol begins with patients lying on a pulsed electromagnetic-frequency mat designed to prepare cells for subsequent treatments. Following this preparation phase, patients exercise — for example, on a stationary bike while wearing an oxygen mask — to increase heart rate and deliver more oxygen throughout the body. The treatment concludes with red light therapy to support recovery.

While the Superhuman Protocol as a combined approach lacks broad scientific validation, each individual component has been clinically researched. Pulsed electromagnetic field therapy has been FDA-approved since the 1970s for treating bone fractures and reducing pain and inflammation. Oxygen-enhanced exercise has shown benefits for mitochondrial function and recovery, while red light therapy has demonstrated effectiveness in wound healing and muscle recovery.

Brayer-Tymchuk emphasizes that combining all three therapies creates a synergistic effect that enhances the overall treatment outcome.

“When you put all three therapies together, you get more synergy between them. The first one primes for the second one, and the second one amplifies the effects of the photobiomodulation,” she said.

The clinic owner notes that the Superhuman Protocol is not a one-time treatment and typically involves a series of sessions to achieve optimal results.

Comprehensive care offerings

Beyond the Superhuman Protocol, GOAT Health and Wellness offers a range of services, including chiropractic care, nutritional consultations, primary care, and family medicine. The clinic specializes in addressing chronic conditions such as digestive disorders, hormonal imbalances, inflammation, and fatigue through functional medicine approaches.

Dr. Brayer-Tymchuk uses foundational assessments, biomarker testing, nutritional history analysis, and physical chiropractic evaluations to identify root causes of health issues. Additional therapeutic options include individual PEMF therapy and red light therapy sessions.

Membership model benefits

The direct-pay membership model represents a departure from traditional healthcare delivery, offering what supporters say is more transparent and predictable pricing for patients. Unlike traditional insurance-based care, which can include copays, deductibles, and unexpected bills, the membership model provides unlimited visits and same-day or next-day access to providers.

The approach allows healthcare providers to spend 30-60 minutes with patients, compared to the typical 7-15-minute visits in traditional settings, while eliminating insurance-related paperwork and billing complexity.

Brayer-Tymchuk clarifies that she is not advising patients to abandon their health insurance, but rather sees membership-based care as an additional option in the healthcare landscape.

“I’m not telling people to drop their insurance, but [I] see membership care as another option,” she said.

Many patients pair direct primary care with low-cost insurance policies for emergencies and catastrophic care, potentially reducing their overall healthcare costs while improving access and quality of care.

Growing trend

The membership-based healthcare model is gaining traction across the country as more clinics adopt this approach. These facilities offer patients seeking a more direct relationship with their healthcare providers an alternative to traditional insurance-based care.

As wellness clinics like GOAT Health and Wellness continue to open nationwide, the membership model is becoming an increasingly popular option for patients who want more control over their healthcare decisions and prefer predictable costs.

The clinic offers various membership levels depending on the services patients seek and encourages individuals interested in the treatments to schedule a consultation to learn more about available options.

This approach to healthcare delivery reflects a broader shift in the medical field toward preventative care and patient empowerment, giving individuals more choices in how they access and pay for healthcare services.

The opening of GOAT Health and Wellness adds another healthcare option for Tri-Cities residents seeking alternatives to traditional medical care models, particularly those interested in combining conventional healthcare with advanced wellness technologies.