The 2026 editions of MakeUp in LosAngeles and Luxe Pack Los Angeles, which were held under the same roof at the Los Angeles Convention Center, welcomed 5,470 visitors, representing an 11% increase compared to last year.
“Over two dynamic days, the show floor became a hub for innovation, high-level networking and concrete business opportunities, bringing together brands, suppliers and industry leaders. Participants explored new formulations, ingredients, packaging solutions, turnkey products and manufacturing capabilities, while identifying partners able to accelerate the development and launch of next-generation skincare and color cosmetics,” said the organizers.
Among the visitors were some of the most influential names in beauty and cosmetics such as: About-Face, Appledoll, Basma Beauty, Benefit Cosmetics, Bubble Skincare, Bushbalm, Caliray, Clearsteam Skincare, Colleen Rotthschild Beauty, Coty, Dae Hair, Dermalogica, Dibs Beauty, Dr. Squatch, Elf Beauty, Estee Lauder, Fresh, Furtuna Skin, Half Magic Beauty, Haus Labs, Hourglass, Ilia Beauty, Josie Maran, Kosas, Kylie Cosmetics, L’oreal, Lashify, Lawless Beauty, Living Proof, Makeup By Mario, Melt Cosmetics, Morphe, Murad, Nyx, Olaplex, Patrick Ta Beauty, Pattern Beauty, Paul Mitchell, Paula’s Choice, Peace Out Skincare, Rare Beauty, Redhead Revolution, Refy Beauty, Revitalash, Revlon, Rhode Skin, Rituel De Fille, Sacheau Beauty, Smashbox, Sos Beauty, Soshe Beauty, Stila Cosmetics, Summer Fridays, Supergoop!, Tarte, Tatcha, The Honest Company, Thrive Causemetics, Tilt Beauty, Too Faced, Trixie Cosmetics, Unilever, Urban Decay, Vacation Inc, Versed, Wonderskin… (just to name a few).
The next edition of MakeUp in Los Angeles and Luxe Pack Los Angeles will take place on February 23 & 24, 2027.
