Traverse Fitness, Denver’s premier destination for performance and recovery, announced its grand opening this week for its second location in the heart of the Highlands neighborhood. After six years of cultivating a dedicated community at their South Broadway flagship, this expansion comes at the right time as classes continue to be waitlisted each week.
“We are excited to be opening a second location that can support our continued growth in the Denver market. We have been looking to expand into the Highlands area for a few years and this location has everything we could ask for. We’ve been thrilled with the initial response from the local community and we’re ready to welcome in everyone who has been patiently waiting to join Traverse.” — Jim Gerber, Co-Founder & CEO
The Highlands location is intentionally designed to serve as a member’s “Third Space”—a familiar place between work and life, where performance and recovery are treated with equal importance.
“We’re thrilled to expand to the Highlands. There are so many people here that come together, show up for each other, and put in the work to reach their goals. We are honored to plant roots in a neighborhood that shares our values of community and effort.” — Ashley Grant, Director of Club Operations
At 12,000 square feet, the Highlands location is designed with the community in mind. Based on the demand at the Broadway location, Traverse expanded every experience and amenity to accommodate even more members. With 3 class-based spaces, Traverse can accommodate over 115 members per hour. Additionally, with the expansion of the co-work space, recovery areas, and lineup of social events, the Traverse model is intentionally designed to create a full-circle social wellness experience for its members.
What’s New at Traverse Highlands
This expansion allows Traverse to introduce several new features and spaces:
Inside the Club
The Arena: A 42-person functional training environment designed to support your fitness journey through athletic conditioning. This space features turf drills, Concept2 SkiErgs, PLAE treadmills with inclined sled pushes, as well as a wide-range of strength focused programming.
Heated Movement Studio: A 36-person infrared heated space for low-impact, mat-based classes, to improve your mobility, strength, and mindfulness. This innovative studio features infrared heat panels, bala bands, free weights, and pilates balls.
Open Gym: Members have access to 2500 square feet of functional space, including 3 Olympic racks, multiple plate loaded machines, treadmills, stair climber, Concept 2 ergs, dumbbells, a Matrix 8-Stack Multi-Station , and multiple accessories available during all hours of operation.
A Thermotherapy Oasis: Members can enjoy a 36-person custom sauna, heated to 190 degrees, and 3 ice baths, ranging from 40-55 degrees, to cover the ranges best for both men and women.
Recovery Lounge: This area features 2 new HydroMassage chairs, Normatec Elite compression boots, Therabody massagers, as well as a dedicated stretching area.
New Ways to Move
In the Arena
Traverse programs a 3-day rotation to create full-body balance:
Build: Focuses on improving strength, mind-muscle connection, and personal capacity — ability to lift, push, or pull heavier loads through resistance training
Grit: Emphasizes muscular endurance and mental toughness. It challenges the ability to sustain effort under fatigue while improving conditioning to prepare for greater physical demands
Performance: These classes take everything learned from the other formats to help members perform at peak levels—optimizing athletic ability through power, speed, and precision. The primary goal is to increase explosiveness and movement efficiency.
In the Heated Movement Studio
These infrared heated classes are meant to be both challenging and restorative – programmed to create balance between high-intensity training and recovery sessions.
Core: A full-body class focused on strength to build agility and enhance mind-body connection to feel balanced and energized
Flow: A mobility-driven, yoga-inspired class for athletes to work on their balance, flexibility, and breathwork
Bodywork: Guided myofascial release class leveraging foam rolling and intentional breathwork to repair the muscles, and return the nervous system to a state of recovery
Burn: A dynamic, high-energy mat class that blends strength, core and sculpt training with explosive cardio bursts for a true full-body workout
In the Oasis
These guided Thermotherapy classes activate breathwork, mobility, and meditation, combined with immersive music and aromatherapy, to help prepare for and recover from the intensities of life.
Perform: Move through controlled stressors and leverage intentional practices to build resilience and support athletic performance
Restore: Down-regulate and calm the nervous system through longer exhales, breathwork, mobility, and heat to support recovery, stress management, and improve sleep
Elevated Amenities
Integrated Co-working: 25 hot desk spaces to work remotely or create collaboratively with high-speed Wi-Fi and complimentary coffee
Chilled Eucalyptus Towels: A refreshing moment post-heated-classes to help reset and regulate body temperature
The Shop: Branded gear, healthy sips and bites for purchase
Must Haves: A dedicated parking lot, individual showers, and a dry bar to easily transition from workouts to workdays
Traverse Memberships
While Founding Summit and Expedition Memberships are sold out, prospective members can tour the new space and secure 2026 rates, with multiple memberships and class pack options to fit their needs.
Get unlimited access for $249 per month or upgrade to a Summit Membership for access to both the Highlands and South Broadway locations for $279. New guests can enjoy a 3-pack for $45 or purchase a drop-in for $40 per class.
Quick Facts
About Traverse Fitness
Founded in 2019, Traverse Fitness was launched out of a one-car garage by two friends with a dream of creating a fitness space that does more than just burn calories. Built to connect and support adventurous lifestyles, Traverse was designed to help people prepare for the physical and mental demands of the mountains.
Through an unwavering commitment to the member experience—both inside and outside of their four walls—Traverse Fitness provides a comprehensive training ecosystem. Featuring one of the only dedicated Altitude Training studios in the country, alongside specialized Strength, HIIT, and Thermotherapy programming, the facility empowers the Denver community to train with intention, recover with purpose, and perform at their peak.
Recognized as a premier destination for athletes and weekend warriors alike, Traverse Fitness has been named 5280 “Top of the Town” multiple times. As the brand expands with its newest location in the Highlands, the Team continues to redefine the “Third Space” concept for its members, delivering an elite, community-driven experience that bridges the gap between the gym and the great outdoors.
