Funday, a popular confectionery company, has joined forces with Mattel’s iconic doll brand, Barbie, to introduce a new product titled ‘Berry Kisses’. These gummies are infused with a mixed berry flavour, inspired by Barbie’s bright and playful theme.
Details about the Collaboration
The highly anticipated gummies are characteristically shaped like kisses and boast a natural pink hue from red radish extract. The product has been formulated with prebiotic fibre and other gluten-free ingredients, ensuring that it does not contain any added sugar. This combination of elements makes ‘Berry Kisses’ a healthy and delicious snack option.
Founder of Funday, Daniel Kitay, expressed his excitement about this unique collaboration. He commended the partnership for its joyous, bold, and playful nature that allows Funday to explore Barbie’s vibrant world. Yet, he pointed out that the collaboration aligns with Funday’s core values.
Availability and Pricing
This new product will be sold in 50g bags with a recommended retail price (RRP) starting from $4.50. The ‘Berry Kisses’ gummies will initially be available online and at Chemist Warehouse from March. Subsequently, they will be rolled out to Woolworths, Ritchies, and independent grocers nationwide in April.
Last month, Funday expanded its product portfolio by venturing into the chocolate category, further demonstrating its commitment to providing diverse and creative confectionery options.
Questions & Answers
What are the main features of the ‘Berry Kisses’ gummies?
The gummies are shaped like kisses, with a natural pink colour derived from red radish. They are formulated with prebiotic fibre, gluten-free ingredients, and contain no added sugar.
When and where will the ‘Berry Kisses’ gummies be available?
They will first be available online and at Chemist Warehouse from March. Starting April, they will be rolled out to Woolworths, Ritchies, and independent grocers nationwide.
What new category did Funday venture into recently?
Funday recently launched products in the chocolate category.
