THE WHAT? Wellness brand Cymbiotika has partnered with Ulta Beauty, launching its supplements-focused “beauty-from-within” products across the retailer’s online and physical stores.
THE DETAILS Cymbiotika will launch on Ulta.com and the Ulta Beauty app on March 15, followed by an in-store rollout to more than 1,000 Ulta Beauty locations on March 29. The launch will feature a four-product lineup within the Wellness by Ulta Beauty assortment, including NAD+, Liposomal Glutathione, Liposomal Vitamin C, and Magnesium Complex, which support areas such as collagen production, cellular health, detoxification, sleep and longevity.
Ulta Beauty will also be the first beauty retailer to carry Cymbiotika’s NAD+ supplement, positioning the product as a flagship offering in the growing beauty-from-within category. The launch will be supported through Ulta’s omnichannel ecosystem with influencer partnerships, in-store education, sampling initiatives and loyalty-driven marketing.
THE WHY? The partnership reflects rising consumer interest in holistic beauty and ingestible wellness, as brands and retailers increasingly position internal health as a complement to topical skincare.
Source: PR Newswire
