IRONMAN and Amacx Sports Nutrition have entered into a three-year global partnership, naming the Dutch brand as the Official Recovery Nutrition Partner of the international IRONMAN and IRONMAN 70.3 series.
The partnership focuses on two specific products from the Amacx range: Cherry Juice+ and Protein Recovery Shakes.
Amacx Cherry Juice+ is a ready-to-drink formula that contains 125mg of standardised anthocyanins per 500ml bottle, alongside 30g of carbohydrates to support glycogen replenishment and rehydration immediately after racing.
The Amacx Protein Recovery Shake provides 20g of whey protein to support muscle repair, combined with 30g of fast-absorbing carbohydrates.
Finishers will have access to Cherry Juice+ at IRONMAN and IRONMAN 70.3 events globally, with the Protein Recovery Shake available at selected international events.
Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group, said “We are excited to welcome Amacx Sports Nutrition as our Official Recovery Nutrition Partner. Their science-led approach to recovery and commitment to supporting athletes to recover from their efforts training and competing in our events aligns perfectly with our mission to help athletes achieve optimum performance.”
Amacx has established itself as a prominent brand in professional cycling, where it supported four of the six Grand Tour victories in 2025 across both men’s and women’s racing. The brand is also a technical partner for Team Bahrain Victorious.
Gino Vierhouten, CEO of Amacx Sports Nutrition, said “This collaboration represents an important milestone in our ambition to establish recovery nutrition as a distinct category and to position AMACX as the global standard within it. Building on our position as cycling’s most trusted nutrition brand, IRONMAN provides the ideal international platform to expand our expertise into triathlon.”
Founded in the Netherlands, Amacx focuses on digestibility and science-backed formulations. The new partnership follows IRONMAN’s recent expansion of its on-course hydration strategy with Precision Fuel & Hydration, which also gets under way in 2026.
