Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform
Peloton is doubling down on member engagement as part of its wellness-focused turnaround strategy, hiring former Equinox, Gatorade and Nike executive Sarah Robb O’Hagan as its chief content and member development officer.
Reporting to CEO Peter Stern, Robb O’Hagan will lead Peloton’s content ecosystem and member development efforts globally, with a mandate to drive engagement, improve outcomes and reinforce long-term loyalty across its subscriber base.
The appointment comes at a critical juncture for Peloton.
The company is still navigating the aftermath of its pandemic-era boom and subsequent slowdown, including troubles growing its paid subscriber base. The company’s recent earnings have pointed to a transitional period, with improving fundamentals offset by continued volatility in revenue and subscriber trends.
To pave a path forward, the company is betting, in part, on deepening the value of its existing member base.
“Sarah is a visionary leader and champion of the member experience who is uniquely equipped to lead Peloton’s content and community as we aim to capture more of the $7 trillion global wellness market,” Stern said. “Sarah brings to Peloton deep expertise in growing iconic brands and limitless creativity for building new products and experiences that help communities thrive.”
Robb O’Hagan brings more than three decades of experience across sports, fitness and performance-driven brands, including leadership roles at Nike, Gatorade, Equinox, Flywheel and Strava. Most recently, she served as CEO of Exos, where she led the company’s evolution from a primarily in-person training business into a digitally enabled human performance platform.
At Equinox, she helped drive a technology and content transformation that extended the brand beyond its physical clubs, while at Gatorade, she led a turnaround by focusing on athlete-centered innovation and product development.
“As a longtime Peloton Member myself, I’ve felt the magic of this community firsthand,” Robb O’Hagan said. “The awesome instructors, the depth of programming and the energy of other members, it’s powerful and can truly change your life.”
“This opportunity feels like the intersection of everything I’ve spent my career learning, and I’m fired up to work alongside this incredible team to build on the formidable foundation already in place, and give our Members even more ways to stay inspired, moving and committed,” she added.
Her appointment also signals how Peloton is hoping content can drive its turnaround.
As the company expands beyond connected fitness into areas like recovery, sleep, nutrition and stress management, the company is hoping to become more widely accepted as a comprehensive wellness offering that supports behavior change and long-term health outcomes.
Peloton is also extending its reach into commercial environments, including hotels, residential buildings and corporate wellness centers and most recently, into gyms. This week, it announced
Robb O’Hagan will succeed chief content officer Jen Cotter, who is stepping down after seven years with the company. Cotter played a central role in building Peloton’s instructor-led model and global content engine, helping to establish the brand as a leader in connected fitness. She will remain on as an advisor through mid-August to support the transition.
“Jen has been instrumental in establishing Peloton as the leader in connected fitness, with her vision serving as the catalyst in building our world-class content engine, instructor team and global community,” Stern said. “As we embark on this new chapter, we are stronger because of Jen and we will forever be grateful for her many contributions.”
