Sally Beauty’s TikTok Shop debut follows recently announced plans by another beauty retailer, Ulta, to open its own TikTok shop.
Sally Beauty stated it launched its social commerce initiative on March 10 building from a growing success across digital marketplaces and delivery platforms. Sally Beauty maintained the advancement of its initiatives signal interest among today’s beauty consumers in discovering, engaging with and purchasing products in more diverse ways. By opening a TikTok Shop, Sally Beauty asserted, the company is meeting customers where beauty culture thrives, within creator communities and highly engaging social platforms.
Plans call for the Sally Beauty TikTok Shop to expand on its opening assortment, rolling out a thousand products during the coming weeks, the company pointed out. The assortment includes Sally Beauty-exclusive brands, such as Beauty Secrets, Beyond the Zone, ion, Proclaim and Silk Elements, alongside popular national labels, including Sauce Beauty, with Iroiro and Andis se to join shop lineup as the assortment evolves.
The TikTok Shop’s curated variety of Sally Beauty products will feature pricing aligned with SallyBeauty.com, along with select platform-exclusive promotions and participation in the social media platform’s marketing events. Orders placed through the TikTok Shop will ship directly from Sally Beauty distribution centers, with most orders fulfilled on the same day or next business day via standard FedEx delivery.
“As social media continues to reshape how customers discover and shop for beauty, bringing Sally Beauty to TikTok shop felt like a natural next step,” said Chris Kobus, Sally Beauty chief marketing officer. “We’re excited to continue meeting consumers where they are, with the professional-quality products they already trust.”
