The Gist
Prada Beauty has unveiled its first-ever blush.
The hotly anticipated launch is finally shoppable today, March 22, on Sephora and launches on Prada’s site tomorrow.
Bella Hadid, Prada Beauty’s first global ambassador, spoke with InStyle about how she’s using the new blush.
No longer a newcomer to the luxury beauty market, Prada Beauty has continually earned its stripes by delivering filter-like formulas since launching in 2023. Suffice to say, when Prada announced its latest category expansion earlier this month, beauty sleuths like me were enticed. Enter Prada Touch, the brand’s first-ever blush, which hits Sephora shelves (online and in real life) today, March 22.
In tandem with announcing the new cream-to-powder blush, Prada revealed Bella Hadid as its new global ambassador. InStyle had a chance to speak with the supermodel about the blush, which Hadid says is “a total reflection of my energy.”
Prada Touch Cream-To-Powder Soft Blur Longwear Blush $42
Credit: Prada
How she uses it changes depending on her mood. “Some days I want to feel very sculpted and powerful, and other days I just want to feel grounded, says Hadid. “If I’m having a day where I feel a bit vulnerable, or my skin is reacting to stress, I don’t try to erase it. I just use a bit of color to express where I’m at.”
Bella Hadid is Prada Beauty’s first-ever global ambassador.
Credit: Prada Beauty
The blush has also become a mainstay in Hadid’s bags. “Lately, I’ve been carrying the Prada Touch blush everywhere because you can do so much with it,” she says. “I love layering two different shades to create a unique color, or using one shade across my cheeks, lips, and eyes to pull everything together.”
Not a product to be relegated to the bottom of makeup bags or the depths of bathroom drawers, Prada Touch comes in the brand’s signature triangle packaging. For those keen on snatching up multiple shades, take note that each blush can be stacked on top of the others.
The new cream-to-powder blush comes in Prada’s signature triangular packaging.
Credit: Prada Beauty
Read the original article on InStyle
