This article contains affiliate links; if you click such a link and make a purchase, we may earn a commission.
Beauty Buys I’d Actually Pay for at TargetOdele – Instagram
One of the perks of being Editor-in-Chief of Woman’s Day? Beauty packages show up at my door constantly. Skincare. Makeup. Haircare. The works.
It’s a dream…and also a lot.
So when I tell you I would actually spend my own money on something—even with drawers full of PR samples—you know it’s good.
Here are the new beauty products at Target that genuinely impressed me (and yes, I’d happily add to cart).
The $12 Lip Liner That Makes Lining Foolproof
Let me start with this: the shade range is perfection. Think wearable nude, pink and natural hues in cool tones—the kind you reach for every single day.
Versed Luxe Lip Liner
target.com
$11.99
VERSED – Instagram
But what really makes this lip liner stand out is the rounded bullet. Instead of that super sharp, overly precise tip (which can make lips look too defined), this glides on softly and blends beautifully. It’s creamy thanks to mango butter and marula oil, and it gives you that “new era” blurred lip look.
If you’re someone who wants fuller-looking lips without harsh lines, this is your girl.
Prestige feel. Mass price.
The Setting Powder That Doesn’t Age You
Loose powder can be risky. Too heavy? You look cakey. Too finely milled? It sinks into lines and makes everything look dull.
This one nails the texture.
Versed Smooth Finish Setting Powder
target.com
$17.99
VERSED – Instagram
It’s talc-free, lightweight and infused with hyaluronic acid and aloe, so it sets makeup without stripping your glow. It brightens, blurs pores and fine lines, and reduces shine—but your skin still looks like skin.
This is not the powder of your past.
It’s the kind that makes people say, “Your skin looks great,” not “What foundation are you wearing?”
Chic Hair + Body Mists My Teens & I Both Want
As a mom of tweens and teens, I know a thing or two about fragrance mists. And let’s just say…many of them are strong. Artificial. Headache-inducing.
Odele turns that whole category on its head.
Odele Odele Hair + Body Mist
target.com
$16.99
ODELE – Instagram
These are 100% natural fragrances that feel layered, modern and intentionally wearable. They’re light enough to mist throughout the day and sophisticated enough to feel grown-up.
My personal favorite? The Grapefruit/Orange Peel one is sunshine in a bottle, but my daughter LOVES Vanilla Rosewood.
And can we talk about the packaging? Pure shelf candy.
At $16.99, this is what I call an accessible indulgence. Chic enough for me. Cool enough for my kids. A total win.
Why These Made My “Actually Buy” List
I’m surrounded by beauty products every day. The bar is high.
These feel:
Thoughtful
Performance-driven
Well-formulated
Modern
Affordable without feeling cheap
And that’s the sweet spot.
If you’re heading to Target soon, these are the new beauty launches I’d genuinely recommend adding to your cart.
Follow me on Instagram @meaghanbmurphy for more.
You Might Also Like
