Supertri has officially partnered with The Feed, the largest online sports nutrition and high-performance supplement marketplace. The Feed believes nutrition isn’t one-size-fits-all, and is working closely with Supertri to give race participants a truly personalized fueling experience — one built around what actually works for their body and their performance goals.
The Feed will power on-course aid stations at Supertri’s iconic US portfolio, including Supertri Chicago, Ascension Seton Supertri Austin, Supertri Long Beach, Supertri New Jersey and Supertri Kerrville, supplying premium nutrition products tested and proven by professional athletes. In the months leading up to race day, registered athletes will receive expert nutrition guidance and curated product offers to support their training.
“Supertri is built by triathletes, for triathletes, and we know that performance is fueled long before you reach the transition area,” said Michael D’hulst, Supertri CEO and Co-Founder. “Partnering with The Feed allows us to elevate the athlete experience by providing high-performance nutrition and expertise to our entire community of athletes racing at our events in the USA.”
Celeste Lorenzo, CMO of The Feed, added: “Supertri brings together an incredible group of athletes, and we’re honored to be part of their race day. Our focus is entirely on the athlete experience — making sure every competitor has access to the right nutrition at the right moment, so nothing stands between them and their best performance.”
The partnership officially kicks off at Ascension Seton Supertri Austin on May 25, 2026. Athletes registered for 2026 Supertri events in the USA will begin receiving exclusive nutrition content in the coming weeks.
For more information on Supertri and its 2026 event schedule the Supertri website.
