The boutique operator is expanding beyond the studio with Global Games, leaning into the boom of in-person, competitive fitness events driven by the popularity of Hyrox
Fitstop is officially entering the fitness-competition market with the launch of Global Games.
The functional fitness studio brand is bringing the performance-based competitive event to Singapore, Los Angeles and Brisbane, with challenges for members and athletes to test their strength, speed and stamina in dynamic arenas.
Fitstop’s push into in-person events is a part of its strategy to appeal to the broader fitness community increasingly drawn to competitions like Hyrox and ATHX. In doing so, the brand is making elite competition more widely accessible through the global event designed to draw in its existing member base while capturing mass attention.
“Global Games represents the evolution of our competitive culture. … By creating our own competition, Fitstop becomes more than a place to train. We become the stage where our community performs,” said Fitstop founder and CEO Pete Hull.
credit: Fitstop
The touring format of the stadium-style competition is an intentional tactic within the brand’s international growth strategy as well, enhancing its visibility and engagement across key markets. Fitstop’s franchisees will also have an opportunity to connect with local communities and attract new potential members to their locations.
Global Games will be open to both Fitstop members and the wider public, inviting a variety of participants to represent their own studios in a series of points-based workouts that test strength, endurance and functional fitness capability.
The competition will feature four structured workout stations that exemplify Fitstop’s core training pillars: Perform, Lift, Condition and Sweat.
Participants compete in teams of two to complete each station, with points accrued for reps, weight and time. All fitness levels are welcome, with athletes having the ability to choose from two divisions: “All Star” for the everyday participant, or “Pro” for elite competitors.
credit: Fitstop
Although the brand has three stops planned for 2026, Fitstop is looking to maintain momentum for future events, making Global Games an annual fixture in the fitness competition community.
Fitness Competitions Are Becoming Big Business
The move from Fitstop aligns with new and legacy brands embracing experiential fitness formats that transcend traditional studio offerings, as more members and fitness enthusiasts crave community and lean into the unifying nature of competition.
Recently, F45 Training debuted its own performance event: Peak500, a 30-minute competition in partnership with Red Bull.
Getting in on the action as well is new entrant Xenom. The self-dubbed “Decathlon of Fitness” is offering a hardcore world stage for top-tier hybrid athletes, recently launching with a $15 million seed round. The event is set to launch June 27-28 at the Dallas Cowboys’ practice center, with additional stops planned in London, Miami and Paris.
