Angie Tebbe, CEO and founder of Rae Wellness, built her career at Target mastering merchandising and product innovation before channeling her lifelong passion for wellness into a mission: delivering science-backed supplements that genuinely support modern women’s busy lives.
Now, Tebbe—together with her co-founder—have created a women-led brand focused on real daily pressures. After rapid early growth and a strategic pause to strengthen quality and supply chains, Rae has re-emerged with its trusted formulations, now reaching more than 4.5 million customers.
“We wanted products that fit seamlessly into real women’s routines without adding complexity,” Tebbe explained. “Wellness should quietly help you feel more balanced, focused, and resilient—not become another item on your to-do list.”
Easing Cognitive and Emotional Load
Women today balance demanding careers, family responsibilities, and constant connectivity, often leading to chronic stress, decision fatigue, mood fluctuations, and disrupted sleep. These pressures contribute to burnout and reduced mental clarity—challenges amplified by the fast pace of modern life.
The broader market reflects this need. The global women’s health and beauty supplements market was valued at approximately USD 57–62 billion in 2024–2025 and is projected to grow at a CAGR of 5–6.5% through 2030, reaching USD 77–91 billion, driven by rising awareness of preventive health, hormonal balance, and stress management.
Rae addresses these realities with targeted, holistic formulas. Their flagship DeStress Capsules blend adaptogens like ashwagandha and rhodiola with L-Tyrosine and GABA to help buffer the body’s stress response, promote calmness, and support balanced mood. Complementary products—including a daily multivitamin, pre + probiotic for gut health, and options for hormonal support, sleep, and energy—work together to nourish interconnected systems.
Users often report feeling clearer-headed, more even-keeled, and better equipped to navigate daily demands. These small shifts help protect long-term cognitive and emotional resilience.
Real Results from Real Women
Customer reviews highlight the products’ tangible impact:
“Started taking the DeStress supplements every morning and I have noticed such a change in my daily mood—my anxiety is totally gone when I take it!”, one user wrote.“I have more energy and focus, and my skin looks amazing using these vitamins. They are the only ones that have ever worked for me,” another customer raved.
These testimonials echo a common theme: gentle, effective support that reduces mental friction without dramatic changes to routine.
The brand’s flagship DeStress supplement
RAE WELLNESSTrust, Transparency, and Real Experience
Rae stands apart through its deep understanding of its audience. Tebbe drew on retail expertise and personal wellness commitment to create vegan, non-GMO, gluten-free formulas with evidence-based ingredients at approachable prices—many still around $19.99.
The brand prioritizes transparency, quality, and results over hype. After its operational pause, Rae reintroduced core products without reformulation, reinforcing loyalty among the community that supported it.
Products are now widely available via direct-to-consumer, Amazon, Thrive Market, Walmart, and other retailers, making daily wellness support convenient and inclusive.
Well-Being Across Life Stages
Rae’s ecosystem is designed to meet people where they are, providing inside-out nourishment that helps sustain performance, mood stability, and vitality over the long term.
“Technology and innovation in wellness should simplify life, not complicate it,” Tebbe emphasizes. “Our role is to offer gentle, effective tools that reduce friction in body and mind—so you have more energy for what truly matters.”
The crowded and growing market where women are increasingly turning to targeted supplementation for preventive care and resilience, Rae Wellness delivers practical, trustworthy support. By helping reduce daily stress and protect mental clarity, it contributes to a more sustainable approach to modern well-being—one capsule at a time.
