Eighth Day is scaling its retail footprint, expanding into a broader set of prestige partners, as it moves beyond its niche beginnings.
The brand has grown its distribution to 75 doors, up tenfold over the past two years, a move led by chief executive officer Savannah Sachs, formerly CEO of Tula.
After launching exclusively with Violet Grey, Eighth Day has expanded to retailers including Nordstrom, Neiman Marcus, Bergdorf Goodman, Cos Bar and Bloomingdale’s. The expansion follows investment from L Catterton in 2023, which has enabled the company to scale both its retail footprint and internal operations.
Direct-to-consumer remains the brand’s largest channel, Sachs said, with average order value up 20 percent year-over-year in 2025.
Sachs said that when she joined the business in 2024 “it was a very well-regarded niche, insider-status luxury brand known for its science and our hero serum, but still relatively small and tightly distributed.”
Founded in 2021 by dermatologic surgeon Dr. Antony Nakhla, Eighth Day was built on a clinical approach to skin care rooted in his experience treating more than 10,000 surgical patients. Nakhla developed the brand around what he describes as “bioidentical” formulations designed to support the skin’s natural repair processes.
Dr. Antony Nakhla
“The idea was to create a technology that could mimic that same effect,” Nakhla said, referencing his experience with PRP and advanced wound-healing treatments, which ultimately informed the brand’s approach to regenerative skin care.
The brand’s hero product, the $325 Regenerative Serum (1 ounce), is built around its patented peptide-rich plasma technology, a blend of 24 bioidentical ingredients designed to support skin renewal.
“You think about all the really great cosmetic procedures out there, they’re based on this idea of hacking the human body,” he said. “So, skin care should really follow that same rule of thumb, which is allowing the body to do what it does best, which is repair its own collagen, elastin and secrete its own hyaluronic acid.”
Eighth Day is targeting a specific and often overlooked luxury consumer, who Sachs pinpointed as a Gen Xer aged 45 to 55, who is increasingly seeking clinically backed products that deliver visible results. According to Sachs, this customer is “ready to level up her routine.”
Since launch, Eighth Day has expanded its assortment to nine products. Recent releases, including a Night Cream Treatment featuring an extended-release retinal and an Ultra Rich Intensive Moisturizer, have quickly become the brand’s second- and third bestselling products, said Sachs.
“Innovation has been a real strategic focus for us…How do we maintain clear strategic focus on our hero products and then fill in the white space in our customer’s routine?” she went on. “We have an even more robust product pipeline this year.”
The brand recently introduced resurfacing tonic pads and has a Revitalizing Mask set to launch in May.
