NEED TO KNOW
Roberto Cunha Lima — a Brazilian fitness influencer known online as “Beto Cunha Coach” — was shot and killed on March 25 while leaving the gym
The 46-year-old content creator was known by over 7,000 Instagram followers for sharing fitness advice
The 1st Homicide Division of Salvador has opened an investigation into his death, though there have been no updates about a potential motive, per local outlet g1
Roberto Cunha Lima — a Brazilian fitness influencer known online as “Beto Cunha Coach” — was shot and killed on March 25 while leaving the gym. He was 46.
Lima was leaving his gym in Salvador, Brazil, when he was shot by a man on a motorcycle, local police told news outlet g1. The suspect fled after the shooting, the outlet reported.
Per g1, the 1st Homicide Division of Salvador has opened an investigation, though there have been no updates about a potential motive.
Lima maintained a following of over 7,000 followers on Instagram, where he was known for sharing fitness advice. His Instagram bio, when translated, said that he could help his followers “lose weight or build muscle” and that he had over 30 years of experience in the field.

Roberto Cunha Lima
Credit: Beto Cunha Coach/Instagram
The content creator seemingly last updated his account on March 10, sharing advice to parents about how to shop to ensure their children’s health. His account has not acknowledged his death or the shooting.
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According to g1, information about a wake or burial has not yet been shared publicly.
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