That aligned with Nawat Itsaragrisil’s “beauty queen superstar” policy of turning popularity into major business value.
The grand final presentation revolved around earth, water, wind and fire, pushing production limits with a fountain curtain descending from the hall ceiling and fire effects alternating with dance sequences in the water.
The decisive moment, however, came in the Brain round, when contestants were asked about political ethics and the oil price crisis.
Patthama delivered a fiery response, calling it “a dark power the public has never seen” and urging people to unite and drive out those exploiting them, helping her pull clear of Miss Grand Buriram.
The other top finishers were Panassaya Angelica Demaagd of Buriram, Ailin Naepsuk of Phuket, Natkrita of Saraburi and Naruemon Chalermrerk of Sukhothai.