The nutricosmetics market is booming and forecast to reach $15.34 billion by 2031. Millennials and Gen Z are driving this growth, showing a 60% higher willingness to pay for science-backed products.1
This reflects a broader shift in consumer expectations: today’s buyers want more than flashy ingredient lists or trendy botanicals; they demand visible, tangible results that truly show from the inside out.
In this landscape, Activ’Inside considers product efficacy to be more than just clinically validated biological effects.
True effectiveness depends not only on clinical proof but also on enhancing the bioaccessibility and bioavailability of active ingredients.
This approach increases the chances of creating genuinely effective products while allowing for lower doses — making formulation more practical and efficient.
These two terms, although related, describe different stages of the journey from ingestion to visible outcomes:
bioaccessibility: the fraction of a compound released from the food or supplement matrix during digestion, becoming potentially available for absorption in the intestine
bioavailability: the proportion of that compound that enters the bloodstream, circulates, reaches target tissues and exerts its biological effects.
Understanding and optimising this journey is critical to delivering measurable results.
For Activ’Inside, successful nutricosmetics accounts for a food supplement’s entire pathway:
stabilisation in the matrix so that actives survive stomach acid and digestive enzymes
efficient release in the intestine, enabling absorption where it matters most
metabolic monitoring to ensure circulating compounds
targeted delivery to tissues where they can produce visible benefits.
Studies by Activ’Inside highlight formulation strategies that ensure bioavailability by combining scientifically validated ingredient performance with carefully designed delivery formats.
These approaches ensure consistent absorption while enhancing consumer convenience and enjoyment.
Innovative formats such as Activ’Inside’s Tech Care Extraction™ gummies deliver the same level of efficacy as capsules in a more engaging and user-friendly experience.2,3
Active compounds and the right matrix
Human pharmacokinetic studies and metabolic data highlight the importance of focusing on the most bioavailable compounds and the optimal delivery matrix.
Activ’Inside recently revealed a new form of crocetin in human blood (6-cis-crocetin) just 45 minutes after consuming a saffron extract, accounting for nearly 20% of the total crocetin detected.3
The research also led to the development of a method to measure both known and newly identified forms, providing the clearest picture of which compounds are truly bioavailable.
This shows that not all ingredients within an extract contribute equally to its effectiveness. By targeting the molecules that are absorbed and metabolised, faster and more reliable physiological effects can be achieved.
Absorption alone isn’t enough. Delivery matters too.
Carefully formulated capsules, sticks or gummies protect delicate molecules during digestion, preserve their bioaccessible forms and maximise systemic availability.
By combining in-depth metabolic research with optimised formulation, it’s possible to transform scientifically proven ingredients into products that deliver visible, consistent improvements in skin, hair and overall wellness.
It’s not about the total content of an extract; it’s about concentrating on the right active molecules and delivering them in the right matrix to turn science into real, tangible results.
Turning science into visible beauty
As bioaccessibility and bioavailability become the new performance benchmarks, only food supplements backed by solid human data truly stand out.
By optimising absorption and delivery from ingredient to finished product, what you ingest translates into visible results.
The future belongs to formulations that combine pleasure with proof and innovation with fast, tangible impact, such as Activ’Inside’s SkinAx²™, Belight3™, Hair’Inside™ and Safr’Inside™.
References
www.mordorintelligence.com/industry-reports/nutricosmetics-market.
https://pubs.rsc.org/en/content/articlelanding/2026/fo/d5fo03927d/unauth.
https://pubmed.ncbi.nlm.nih.gov/38668318/.
