The perfume world has been getting fun for a while now: with perfumes that smell like drugs, anxiety, the internet, horses and dancefloors circulating in the air for the past couple of years. And while there’s no shame in a basic scent – you can’t go wrong with a bergamot or vetiver – it seems the perfume world is keen on keeping things crazy for a little while longer.
This month saw the release of Eris Parfum’s Mother Milk, a milky floral animalic perfume that explores fantasies of the “good” and “bad” mother, aimed at “reminding us that perfume is an adult pleasure.” Also going milky this month is Glossier’s highly anticipated You Soie fragrance, with notes of rice milk, jasmine and tiare water.
Other than milk, fruit seems to be a favoured muse for perfume this month. Brown Girl Jane releases their Peach Aura scent, which pairs peach with notes of whipped cream and butterscotch, and Phlur drops Honey Moon, with notes of mandarin, honey and vanilla. Another sickly sweet standout is Juliette Has A Gun and their latest Banana Rush drop, and strawberries are the star of the show in Balmain Beauty’s debut prestige fragrance, Destin de Balmain.
Since relaunching fragrance in 2024, Balmain has created some of the team’s favourite perfumes in recent times. Blanc Galaxie, for example, has become one of our go-tos – a citrus, magnolia, patchouli creation that is inspired by lunar eclipses and the spring equinox. Its latest release is more affordable than previous offerings, but it’s just as good, and the fragrance forums are going crazy for it. The strawberry notes actually smell like real strawberries, with none of that synthetic candy scent that you often get, while notes of creamy sandalwood, patchouli, and musky Ambrexolide add a skin warmth and sense of nostalgia (“Very reminiscent of scents of the late 80s and early 90s but without needing to be overwhelming to overcome everyone’s cigarette smoke,” as one Fragrantica reviewer put it.)
“Destin de Balmain features a joyful, optimistic spark of ripe strawberry,” says Quentin Bisch, the nose behind the fragrance, as well as other it-girl perfumes like Delina by Parfums de Marly. “The fruit’s juicy vivacity brings bright, elevated sweetness to the composition. Notes of peony further convey the feeling of rosy fullness, and notes of creamy sandalwood anchor the fragrance in strength and luminosity. It has an irresistible electric energy.”
Aside from the milky and fruity scent drops this month, elsewhere brands were dropping and restocking across make-up, skincare and hair products. Read on to see more of the best beauty launches from this month.
A product that does three jobs – and somehow it actually delivers. Dizziak’s Hard Serum blends flexible hold with treatment-level care so your hair looks polished and feels better for it. Expect hydrated definition (thanks to aloe and glycerin), a smooth, frizz-resistant finish, and hold that moves with you rather than setting like concrete.
Courtesy of Dizziak
Picking up on the chemistry between skincare and makeup, KIKO Milano’s Love Fusion Foundation is their latest drop designed to do it all. Lightweight, breathable and packed with skin-loving ingredients, it melts into the skin for a radiant finish (and yes, Emily Ratajkowski makes a perfect poster face for it).
Courtesy of KIKO
In their continued effort to prove that spot care doesn’t have to be boring, Starface’s latest release includes bright colourways of their hydrocolloid pore strips, all powered by skin-soothing aloe vera and witch hazel.
Courtesy of Starface
The clue’s in the name – and over a decade in, it’s still earning it. Charlotte Tilbury’s Magic Cream has been reworked with a new, supercharged formula, powered by a blend of multi-action peptides (including the brand’s new RecoverStem™ complex) designed to revive and smooth in seconds. It’s a backstage staple, and one that never really left the spotlight.
Courtesy of Charlotte Tilbury
Adding to the list of perfume releases this month is Balmain Beauty’s Destin De Balmain. The scent opens with a bright hit of ripe strawberry, one that perfumer Quentin Bisch describes as “joyful, optimistic spark”. We’ll take ten, please.
Courtesy of Balmain
We’re always looking for an excuse to add another step to our skincare routine, and this time it’s Outside In’s Floral Reserve Face Oil. The product blends seed, nut and flower oils – think sweet almond, sunflower, jojoba and macadamia – to deliver hydration that actually sticks around, while supporting the skin barrier beneath. All housed within a very aesthetically pleasing bottle. We’re sold!
Courtesy of Outside In
Refy’s Skin Base is the kind of product that makes you question why foundation ever felt complicated. Its gel-like formula holds its shape for precise application, melts into the skin, and delivers instant hydration with a natural, undetectable glow. The perfect addition for anyone who wants their complexion to look effortlessly polished while feeling like nothing at all.
Courtesy of REFY
Bedhead’s A Glass Act Oil brings a high-gloss finish without the heaviness, blending lightweight oils that smooth frizz, define texture, and leave hair looking glossy and touchable – and best of all, not greasy. Perfect for keeping dryness at bay as the pre-summer months heat up, it’s no wonder we’ve got a few bottles stashed away in the Dazed beauty cupboard.
Courtesy of BedHead
We might’ve just found your spring scent. Bright fruity notes of pear, bergamot, orange flower, magnolia and more open the way for a floral‑musky Eau de Parfum that reinvents the iconic Aire fragrance. Loewe Perfumes’ Aire Sutileza Elixir combines a high concentration of essential oils with a base of vetiver, sandalwood, and musk, creating a scent that’s unmistakably Loewe (and maybe yours).
Courtesy of Loewe
