Michael Easter is bringing his popular wellness brand to podcasting through a new partnership with Kaleidoscope and iHeartRadio.
On Tuesday, March 31, the New York Times bestselling author and journalist announced the launch of Two Percent with Michael Easter, a twice-weekly video and audio series that expands his hit Two Percent newsletter into a new format built around health, performance, and practical self-improvement.
The new show will debut on April 7 and release fresh episodes every Tuesday and Thursday. Produced by Kaleidoscope and distributed through iHeartPodcasts, the series marks the first video-native podcast from the New York-based media company as it continues to grow beyond traditional audio programming.
Episodes will be available through the iHeartRadio app and other podcast platforms, while video versions will also appear on Easter’s YouTube channel.
The podcast builds on the momentum of Easter’s newsletter, which has grown to more than 150,000 subscribers and has become one of the most widely shared wellness newsletters on social media.
Rather than leaning into expensive routines or extreme lifestyle advice, Easter’s brand centers on the idea that small, uncomfortable changes can lead to meaningful long-term results.
That philosophy comes directly from the “two percent” concept: the small edge or action most people avoid, even though it can make the biggest difference.
“I’m thrilled to partner with Kaleidoscope,” Easter said in a statement. “Their team brings strong journalistic judgment and incredible audio and video storytelling that will help me reach new audiences.”
He added that the goal is to deliver “actionable insights backed by science, rooted in story, and optimized to work for real people in the real world.”
Kaleidoscope co-founder Oz Woloshyn described the project as a major part of the company’s broader 2026 strategy. “Two Percent with Michael Easter marks a major step in Kaleidoscope’s strategic 2026 rollout of IP expansion, video-native formats, and multi-platform content,” Woloshyn said.
He noted that the company sees Easter as part of a growing lineup of prominent voices that already includes Walter Isaacson, Alice Hines, Zoë Lescaze, and Evan Ratliff.
The launch also gives Kaleidoscope another high-profile addition to a network that already includes shows such as TechStuff, No Such Thing, Shell Game, and On Musk: with Walter Isaacson.
Founded in 2022, Kaleidoscope has quickly built a reputation for making science and technology stories feel more accessible and entertaining.
