Following the success of Cosmetic Criminals in 2024, e.l.f. Cosmetics is introducing Vanity Vandalism, a brand-new true crime-inspired mockumentary exploring “the act of overtaking vanities everywhere, often caused by irresistibly affordable beauty that’s simply too good to resist.” For roommates and couples, space on the bathroom counter is valuable, and sometimes, a point of contention based on tidiness. This new content piece taps into popular topics on TikTok, as seen with 115 million views on TikTok for #makeupmess, 1.3 million for #messyvanity and over 1.2 million views for #messysink.
e.l.f. is giving Vanity Vandals available to watch on YouTube, but it’s also getting the full Hollywood treatment with a theatrical debut at the iconic TCL Chinese Theatre, plus a live watch party on Twitch.
