Identifying and securing the most suitable sites; accessing the necessary equipment finance options; underwriting new club growth; determining valuations and positioning a portfolio of gyms for sale. And let’s not forget artificial intelligence and responding to unavoidable shifts in consumer preferences.

These are just some of the things on the minds of fitness leaders today—and informed, well-capitalized operators are always better positioned to face challenges and pursue opportunities.

The Fitness Finance & Growth Conference is all about the business of running fitness businesses, and it’s where operators can tap into expert insight, network with leading lenders and meet prospective investors. Produced by Franchise Times, FFGC is taking place May 18-20 at The Loews Chicago O’Hare Hotel in Rosemont, Illinois.

The conference connects the people who fund, build and scale successful fitness concepts, from emerging brands to category-leading franchises. Expect real conversations with fitness owners, operators, franchisees, franchisors, lenders, investors and service providers about capital development, real estate and what it takes to achieve profitable growth.

Hear from some of the top franchisees in major brands as they offer insight on achieving strong unit-level performance and how they approach new gym growth. Learn from Chief Financial Officers Seth Grossman of Omega Fitness (Anytime Fitness franchisee), Colin Herr of Undefeated Tribe (Crunch Fitness franchisee) and Jeff Pierne of Epic Fitness (Planet Fitness franchisee).

Find out how private equity investors are evaluating opportunities at the franchisee level and learn how to position your portfolio to thrive in a PE-influenced environment as Aaron Garcia, a partner at Main Post Partners, and Jon Canarick, a managing director at North Castle Partners, take the stage with Aprio’s Dana Zukofsky.

Adam Sedlack of UFC Gym and Kamille McCollum of Bodybar Pilates are just two of the C-suite franchisor leaders who will join Franchise Times Editor in Chief Laura Michaels to talk brand differentiation, technology adoption and how they’re winning in an age of evolving consumer expectations.

Sadie Lincoln, the founder and CEO of Barre3, will also sit down with Michaels for an exclusive Q&A as she shares what it took to scale a system of 200-plus locations amid an environment of intense competition and industry headwinds.

During the “Business of Fitness” session, L.E.K. Consulting Managing Director Alex Evans will help attendees understand the consumer trends influencing fitness franchise performance and investor decisions—and how to capitalize on them.

Other sessions will explore consolidation across the fitness landscape—hear from Jeff Riser, the co-CEO of major Club Pilates franchisee Riser Fitness—key issues in fitness business valuations and alternative financing options for operators. Plus, experts from accounting and tax firm RSM U.S. will deliver tax planning strategies aimed at strengthening the bottom line.

There will be no shortage of networking opportunities as brand leaders and franchisees meet with the banks, lenders, real estate companies and other service providers that will help them grow. Find all the details at FranchiseTimes.com.