We’re four months into the year, which means it’s probably time to start getting a move on our New Year’s resolutions, like decluttering our beauty routines (and possibly our lives, but there’s nothing wrong with starting small). When it comes to products, that means welcoming the adage “out with the old and in with the new.” It’s time to get rid of all of our expired makeup, clean our makeup brushes, and make room for some new-ness. We’ve been testing some award-worthy launches in the hair, makeup, skin, nail, body, and fragrance categories to see which ones are good enough to land a permanent spot on our vanities. Spoiler alert: we’ve found quite a few winners.
However, in an effort to help you streamline all your beauty shopping needs as best as we can, we’re rounding up our favorite editor-approved new launches of April so far. Whether you’re looking for a hair product to keep everything looking smooth (and smelling delicious) come rain or come shine, a lip stain that will survive a long day, or a body butter that will keep your skin glowing and moisturized (or something else entirely), we’ve got you covered.
Keep scrolling to read about and shop the best new beauty products we’ve swatched, spritzed, and slathered that are worth trying this month. You’re sure to find something that piques your interest.
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Innbeauty Project Pro C Serum Brightening Solution with 15% Vitamin C + Ferulic Acid ($64)
“I’ve been using the Innbeauty Project Pro C Serum for about a month now, and I swear I’ve noticed a real difference in my skin. It looks brighter, more even, and glowy. The formula is made with 15 percent vitamin C (made of three different stable forms) and ferulic acid, making it ultra-potent, but not irritating. The brand spent a pretty penny on clinicals to prove as much.” — Jessica Harrington, Section Lead, Beauty
Osea Dream Lip Mask ($28)
“I won’t lie to you — I rarely meet an Osea product I don’t like, but this lip mask is truly otherworldly. It has a gel texture that glides on easily and leaves my lips feeling silky smooth. It has a light passion fruit scent, and it’s made with bio-retinol and the brand’s famous undaria seaweed. It’s technically a nighttime mask, but I wear it all day long comfortably.” — Renee Rodriguez, senior staff writer and producer
Obagi Cellular Renewal Serum ($175)
“NAD+ is very buzzy right now, and the Obagi Cellular Renewal Serum is the brand’s response to that trend in skin care. It targets major signs of aging — uneven skin tone, sagging, fine lines, dullness, redness, and dehydration — in one powerful formula. The texture is so light and fast-absorbing, and layers beautifully with my other products.” — Jessica Harrington, Section Lead, Beauty
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Rodan + Fields Pure C Serum ($90)
“I know this is quite the splurge, but trust me, it’s worth it. I’ve been using it for almost a month now, and it’s kept my skin so hydrated and nourished. It contains ingredients like ascorbic acid and vitamin C (duh), which both work to increase new collagen production, and cultivate a youthful appearance. With this serum, let’s just say I barely need makeup these days.” — Naomi Parris, assistant shopping editor
Oliviaumm Milky Resurfacing + Brightening Toner Pads ($48)
“Resurfacing pads have come a long, long way, am I right? Oliviaumma is new K-Beauty brand to Sephora and the entire line-up of products are so, so good, but these pads are a stand-out favorite. Formulated with milky rice ferment, bakuchiol, niacinamide, AHA, and penthanol, they exfoliate the skin, leaving your complexion looking ultra bright and glowy, but without ruining your skin’s barrier. They’re so easy to swipe on and go.” — Jessica Harrington, Section Lead, Beauty
Dermaflash Cool ($175)
“Cold therapy in all of its forms — cold plunges, ice rollers, ice baths — is having a moment. If you, like me, enjoy the benefits but hate being cold (you will not catch me willingly submerged in a cold body of water, ever), then allow me to introduce you to the Dermflash Dermcool. It depuffs, banishes dark circles, lifts, and helps with lymphatic drainage in the face, thanks to the instantly cold copper tip and gentle vibrations. The small size makes it especially easy to work around the eye area and nose, which is where I typically need it most.” — Jessica Harrington, Section Lead, Beauty
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Bobbi Brown Skin Enhancer Blush Stick ($35)
“I love a blush stick so much, I rarely use anything else. They make applying my five-minute face so easy. Bobbi Brown isn’t new to stick formulations, but it really knocked it out of the park with the Bobbi Brown Skin Enhancer Blush Stick. It has high color payoff and blends easily into my cheeks for a long-lasting glow. The color Scarlet Tease is literally perfect.” — Jessica Harrington, Section Lead, Beauty
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Versed Defining Lip Liner ($12)
“It has been the year of the lip liner, has it not? There have been so many new iterations of this product that it can be hard to stand out, but the Versed Defining Lip Liner in the shade Fringe caught my eye. It’s my perfect pinkish-brown that defines my lips without looking unnatural. The rounded tip and creamy formula make it so easy to apply, I don’t even need a mirror to get it right.” — Jessica Harrington, Section Lead, Beauty
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Make Up For Ever Volume Artist Clump-Free Mascara ($26)
“Fluffy. That’s the best way I can describe the lash that the Make Up For Ever Volume Artist Clump-Free Mascara gives you. It’s lifted, full, and voluminous. The formula and extra-large brush live up to its name of being clump-free, allowing me to pack on coat after coat without any issues.” — Jessica Harrington, Section Lead, Beauty
Pureology Love Luster Hydrating Hair Perfume ($44)
“I love products that do double duty, and the new Pureology Love Luster Hydrating Hair Perfume does just that. It’s a hair perfume, yes, but it’s also made with ingredients that help keep your hair hydrated. So it smells like vanilla and peony, but it’s also formulated to keep your hair looking soft and silky. I love layering it with my other fragrances, and it always gets me tons of compliments.” — Renee Rodriguez, senior staff writer and producer
Redken Acidic Grow Full Instant Densifying Spray ($40)
“I have ultra-fine hair, so when it comes to leave-in treatments, I prefer lightweight sprays. The Redken Acidic Grow Full Instant Densifying Spray checks the box, delivering fullness and heat protection without weighing my ends down. It provides an instant root lift and thickening effect to my style.” — Jessica Harrington, Section Lead, Beauty
Teleties Flat Round Hair Clip ($13)
“I’m a pilates girl and a blowout girl at the same time, which is hard. (Champagne problems, am I right?) I like wearing my hair in a clip because it helps preserve my blowout, but a regular one is hard to wear when I’m lying down on the reformer. This Teleties flat one is perfect because I can wear it while using the reformer, and it’s super cute with the cherries.” — Renee Rodriguez, senior staff writer and producer
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Oak Essentials Dew Body Butter ($68)
“I swear my skin only survived the late-winter blues thanks to the Oak Essentials Dew Body Butter — and I used it to the very last drop, clearly. The formula is so luxuriously thick and coats my skin in deep hydration that lasts, yet it isn’t particularly difficult to rub in. I’m obsessed with the earthy, grounding scent of lavender, geranium, and cedarwood.” — Jessica Harrington, Section Lead, Beauty
Brunel Awakening Body Lotion ($36)
“I don’t leave my bathroom without moisturizing my entire body in the morning, so to say I’m picky about what body lotion I use is an understatement. I typically like to layer a hyaluronic acid serum, a lotion, and an oil, so trust me — I know what I’m talking about when it comes to hydrated skin. Brunel’s latest innovation, the Awakening Body Lotion, passes all my tests and then some. It leaves my skin feeling soft, supple, and smooth — plus, it smells delicious. Paired with the brand’s body oil? A 10/10. No notes.” — Renee Rodriguez, senior staff writer and producer
Flewd Cramp Deleting Soak ($11)
“Taking a long bath, Kindle in hand, candles lit, is the ultimate form of self-care. And my bath just got a major glow-up with the new Flewd Cramp Deleting Soak. It’s formulated with magnesium, omega-6, OEA aminos, and vitamins B1 and B6 to help soothe aches.” — Jessica Harrington, Section Lead, Beauty
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Fine’ry Not Another Cherry Body Wash ($14)
“Fine’ry’s Not Another Cherry scent is one of my favorites, and I was so happy when it came out as a body wash. It’s far from harsh on my sensitive skin (compared to other scented soaps), and leaves my skin moisturized — even before applying lotion. Oh, and the scent actually lingers post-shower.” — Naomi Parris, assistant shopping editor
Eos Cashmere Body Wash in Strawberry Dream ($12)
“If you want to leave your shower smelling like a million bucks, it’s pretty widely known that an Eos body wash is the way to do it. The brand recently released a new scent, Strawberry Dream, and it’s literally that: a dream. Not only does it leave my skin feeling soft, silky, and smooth, but the smell is beyond delicious.” — Renee Rodriguez, senior staff writer and producer
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Summer Fridays Sunlit Vanilla Eau de Parfum ($82)
“I love vanilla perfumes in theory, but in practice I rarely find one I actually like. However, my first spritz of the Summer Fridays Sunlit Vanilla Eau de Parfum changed all of that. It has key notes of bergamot, caramel, and vanilla, and it somehow perfectly captures the essence of summer. It’s beachy, classic, and sweet all at the same time.” — Renee Rodriguez, senior staff writer and producer
Philosophy Fresh Cream Silk Cloud Eau de Parfum ($64)
“Gourmand fragrances can be a hit or miss with me, but I love the sweet and creamy vanilla and jasmine notes of the Philosophy Fresh Cream Silk Cloud Eau de Parfum. The notes are balanced with chantilly amber, leaving behind a delicate and cozy finish.” — Jessica Harrington, Section Lead, Beauty
Renee Rodriguez (she/her) is a senior staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.
