Playlist, the parent company of Mindbody, Booker, and ClassPass, has completed its merger with EGYM, forming what the companies describe as the world’s most comprehensive fitness and wellness operating system.
The transaction includes $785 million in new equity investments and values the combined business at $7.5 billion. The funding round was led by Affinity Partners, with participation from Vista Equity Partners, Temasek, and L Catterton.
The combined company brings together a vast global footprint, including more than 40,000 Mindbody-powered businesses, over 88,000 venues listed on ClassPass, more than 20,000 employer partners through EGYM Wellpass, and over 33,000 EGYM-equipped fitness locations. The platform serves millions of users across more than 30 countries and employs over 3,000 people worldwide.
The merger reflects growing demand for in-person fitness, wellness, and self-care experiences, while addressing the fragmented ecosystem that operators currently navigate across software platforms, equipment, corporate wellness programs, and consumer marketplaces. By integrating Playlist’s AI-driven software and booking platforms with EGYM’s smart fitness equipment and personalized training technology, the company aims to create a unified system spanning the entire wellness journey.
EGYM will operate as a subsidiary within Playlist alongside Mindbody, Booker, and ClassPass. The combined company plans to invest further in artificial intelligence, personalization, and platform connectivity to help businesses streamline operations and enhance consumer experiences.
KEY QUOTES:
“With EGYM joining the Playlist portfolio, we can support the entire consumer journey end to end, from the first moment of inspiration through booking and check-in to the physical experience on the gym floor. By bringing together software, hardware, and AI, we have an opportunity to make every step of that journey more seamless, personalized, and effective for both our members and our partners. This combination allows each company to double down on what they already do exceptionally well while extending our impact to one another’s geographies, audiences, and verticals.”
Fritz Lanman, CEO And Co-Founder Of Playlist
“What’s especially exciting about this next chapter is that Playlist is now a founder-led company, meaning Fritz and I will have a decisive voice in shaping where Playlist goes. We are now uniquely positioned to grow the entire industry by building a long-awaited bridge between fitness, wellness, and the healthcare market. Together, we are establishing the first truly global wellness technology operating system—running at a scale that will redefine health and longevity for the next generation as we make investment decisions for the long term.”
Philipp Roesch-Schlanderer, Co-Founder Of Playlist And CEO Of EGYM
