Kylie Jenner is still keeping up with Kylie Cosmetics.
Six years after the Kardashians star sold the majority stake of her beauty brand to Coty Inc. for $600 million, she explained she is still a large part of the company’s operations.
“I’m super involved,” Kylie said on the April 1 episode of Kid Cudi’s new Big Bro podcast. “Like, really crazy about everything.”
In fact, the 28-year-old uses her social media and business savvy to support the brand’s more than 25 million followers, adding, “I do the Instagram. I do all the posts. I do all the marketing, all the shoots, picking the models, all the makeup, all the formulas, knowing all the factories.”
And Kylie confirmed she is still just as passionate about the company as she was when she launched it in 2015.
“10 years later, I’m just so grateful because I really love it,” she shared. “I go to work every day in the office and I can’t believe I get to play with makeup all day.”
Plus, as the reality TV star put it, “It’s hard for me to hand it off ‘cause it’s my baby.”
Kylie’s comments about her company confirmed what her mom Kris Jenner previously forecasted would be her daughter’s involvement in the brand.
