Purina Pro Plan has announced the launch of Pro Plan AdvantEDGE, a new line of probiotic-powered nutrition for adult and senior dogs and cats.
Backed by decades of Purina research, every AdvantEDGE formula is built on a foundation of probiotics to support digestive and immune health.
The line spans two specialized formulas for both dogs and cats: Adult Digestive Support+, which delivers a breakthrough triple-action blend of prebiotics, probiotics, and postbiotics to support overall digestive health, and Senior Support+, which targets three critical areas of wellbeing for pets age 7+.
The Science Behind Pro Plan AdvantEDGE
Approximately 70% of a pet’s immune system originates in the gastrointestinal tract, making digestive health foundational to a pet’s wellbeing. Probiotics are at the core of every Pro Plan AdvantEDGE formula — and Adult Digestive Support+ goes a step further with a triple-action blend of prebiotics, probiotics, and postbiotics working together in a single, highly digestible formula to support overall digestive health.
“A healthy digestive system is foundational to a pet’s overall health — and AdvantEDGE was developed specifically to target that,” said Dr. RuthAnn Lobos, senior veterinarian at Purina. “Probiotics are at the core of every formula, with each line going deeper where pets need it most.”
Pro Plan AdvantEDGE Features Triple-Action Digestive Support for Adult Dogs and Cats
Formulated to support overall digestive health in adult dogs and cats, Adult Digestive Support+ delivers 3-in-1 microbiome support through its prebiotic, probiotic, and postbiotic blend. Each formula is made with real salmon as the #1 ingredient, contains antioxidants for immune support, and includes no artificial colors or flavors.
Dogs: Pro Plan AdvantEDGE Digestive Support+ Salmon & Oat Meal Dry Dog Food is available in Adult, Small Breed, and Large Breed formulas, and contains no corn, wheat, or soy.
Cats: Pro Plan AdvantEDGE Digestive Support+ Salmon & Rice Dry Cat Food delivers 100% complete and balanced nutrition.
Senior Support+ Delivers Comprehensive Nutrition for Dogs and Cats Age 7+
A pet’s nutritional needs begin to shift as early as age seven. Pro Plan AdvantEDGE Senior Support+ was developed to meet those evolving needs, delivering probiotics for digestive health alongside targeted support across three critical areas of senior wellness — distinct for dogs and cats. Each formula features real chicken as the #1 ingredient and contains no artificial flavors.
“Senior pets have very unique nutritional requirements, and a one-size-fits-all approach simply isn’t enough,” said Dr. Lobos. “Pro Plan AdvantEDGE Senior Support+ was built with those specific needs in mind — from cognitive and immune health to joint mobility and healthy weight maintenance. High-quality, science-backed nutrition can make a real difference in the quality and length of a senior pet’s life.”
For Dogs: Pro Plan AdvantEDGE Senior Support+ Shredded Blend Chicken & Rice Dry Dog Food (available in Adult, Small Breed, and Large Breed formats) targets three key areas for dogs age 7+:
Cognition- Features Bright Mind® technology shown to promote alertness and mental sharpness
Immune Health- Includes a specialized blend clinically proven to increase immune response in senior dogs
Mobility – Delivers glucosamine and EPA to support joint health and an active lifestyle
For Cats: Pro Plan AdvantEDGE Senior Support+ Chicken & Rice Dry Cat Food is backed by nine years of research and targets three key focus areas for cats age 7+:
Longer Life – Powered by Prime Plus® nutrient blend, clinically proven to improve and extend the lives of cats age 7+*
Immune Health- Fortified with guaranteed live probiotics for digestive and immune health
Healthy Weight- Formulated to maintain lean muscle mass and an ideal body condition
Pro Plan AdvantEDGE Digestive Support+ and Senior Support+ formulas are available online and at pet specialty retailers nationwide.
