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Garnier’s vibrant SXSW activation brought a touch of citrus-infused glamour to the music festival, showcasing the brand’s new Vitamin C-infused Micellar Cleansing Water.Austin Today
Iconic beauty brand Garnier teamed up with Rolling Stone to introduce beauty lovers to their new Micellar Cleansing Water with Vitamin C at a vibrant activation space called the Garnier Porch during SXSW in Austin. Guests were treated to Vitamin C-infused drinks, posed in front of a giant Micellar Cleansing Water bottle-shaped mirror, and sampled the new product at the Vitamin C Bar.
Why it matters
Garnier is America’s number one Micellar Brand, and the new Vitamin C-infused formula aims to not only remove makeup but also brighten and refresh skin. The activation allowed Garnier to directly engage with beauty enthusiasts and showcase the science-backed benefits of their reformulated product.
The details
The Garnier Porch activation space was located just outside the Rolling Stone Listening Room above ACL Live at The Moody Theater in downtown Austin. Guests were treated to Vitamin C Orange Glow Collagen drinks and had the opportunity to pose in front of a larger-than-life-size Garnier Micellar Cleansing Water bottle-shaped mirror. The highlight was the Vitamin C Bar, where guests could sample the new Micellar Cleansing Water with Vitamin C and interact with other products from Garnier’s beauty line.
The Garnier Porch activation took place during SXSW in Austin, Texas on March 12-14, 2026.
The players
Garnier
An iconic American beauty brand known for its Micellar Cleansing Water products.
Rolling Stone
A popular music and entertainment magazine that partnered with Garnier for the activation.
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The takeaway
Garnier’s partnership with Rolling Stone allowed the brand to directly engage with beauty enthusiasts at SXSW and showcase the science-backed benefits of its new Vitamin C-infused Micellar Cleansing Water, reinforcing its position as America’s top micellar water brand.
