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Lifeway Foods celebrates 40 years of probiotic innovation with a retro-inspired wellness experience in the desert.Palm Springs Today
Lifeway Foods, the leading U.S. supplier of kefir and fermented probiotic products, is kicking off California’s iconic desert festival weekend with an exclusive retro-inspired wellness house in Palm Springs on Friday, April 10, 2026. The event will feature special performances, beauty activations, branded moments, and a menu of healthy, high-protein, probiotic-packed bites and sips inspired by Lifeway’s 40-year legacy and the festival season.
Why it matters
As Lifeway celebrates its 40th anniversary, the brand is looking to connect with media, influencers, tastemakers, and wellness enthusiasts in a fresh, joyful, and culturally relevant way that showcases its heritage and future direction in the modern wellness space.
The details
The retro-inspired wellness house will take place from 12:00 p.m. to 5:00 p.m. PT in Palm Springs, California. The event will feature special performances by Debbie Gibson and Autograf, alongside a curated mix of beauty activations, branded moments, and poolside experiences. Guests can enjoy a hair-braiding station, exclusive swag items, laid-back desert vibes, and a menu of healthy, high-protein, probiotic-packed bites and sips inspired by Lifeway’s CEO Julie Smolyansky’s cookbook and festival season.
The event will take place on Friday, April 10, 2026.Lifeway is celebrating its 40th anniversary in 2026.
The players
Lifeway Foods, Inc.
The leading U.S. supplier of kefir and fermented probiotic products.
Julie Smolyansky
The CEO of Lifeway Foods.
A special performer at the Lifeway wellness house event.
Autograf
A special performer at the Lifeway wellness house event.
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What they’re saying
“This event is designed to celebrate Lifeway’s 40-year legacy in a way that feels fresh, joyful, and culturally relevant. We’re excited to bring together music, wellness, community, and delicious probiotic foods and beverages in a setting that reflects both our heritage and where the brand is headed next.”
— Julie Smolyansky, CEO of Lifeway Foods
What’s next
The event will take place from 12:00 p.m. to 5:00 p.m. PT in Palm Springs, California, with the house address provided upon RSVP. Media are welcome to attend anytime during event hours with advance credentialing.
The takeaway
Lifeway is leveraging its 40-year legacy to create a fresh, joyful, and culturally relevant experience that blends music, wellness, community, and its signature probiotic products. This event showcases the brand’s ability to evolve with the times while staying true to its heritage and values.
