THE WHAT? South Korea’s cosmetics exports reached a record US$3.1 billion in the first quarter, marking the highest quarterly total on record.
THE DETAILS Exports rose 19% year-on-year, driven by strong growth in key markets such as the U.S. and Japan, which helped offset a decline in China. The U.S. became the largest export market, with shipments increasing 40.9% to US$620 million, accounting for nearly 20% of total exports. In contrast, exports to China fell 9.6% to US$470 million, while Japan saw a 7.4% increase to US$290 million. Skincare remained the dominant category at US$2.43 billion, followed by colour cosmetics and personal cleansing products. To support continued growth, the Ministry of Food and Drug Safety (MFDS) plans to expand regulatory cooperation globally, including hosting a new international summit and strengthening ties with markets such as Brazil, the Middle East and Latin America.
THE WHY? The growth reflects rising global demand for K-beauty, particularly in Western and diversified markets, while government-led regulatory cooperation aims to support international expansion and reduce reliance on China.
Source: Seoul Economics Daily
